Media
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UK government cost-cutting axe hangs over agencies – media likely to be the focus
Winter fuel payments axed, benefits under threat and NHS England about to be confined to history: we could be back…
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Big blow for WPP as Coca-Cola US media departs for Publicis
This really isn’t what WPP wanted to hear. Publicis has won Coca-Cola’s North American media, worth $785m blast year, from…
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IPA and ISBA fall out over “inventory media”
For aficionados of such things, a highly promising row is brewing between UK agencies and advertisers over so-called “inventory media”…
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George Parker: Trump pimps Tesla
Back in my Mad Man days, few celebrities did car ads. Robert DeNiro did one for American Motors, but as…
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Where’s the pot of gold at the end of rainbow for today’s new agencies?
Diaspora in Greek meant to scatter around and we’ve seen numerous, mostly unhappy examples of that over the centuries. Adland…
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Ocean Outdoor’s Melanie Blood: how creativity and technology are redefining the field of play
Q/Ocean leads by quality, ideas and product. How has your approach influenced creativity in OOH? Investing in our sites and…
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Danielle Barwick of sports agency Fuse picks her Desert Island Ads
Sport & Entertainment partnerships that are changing the game in advertising. The world of advertising is constantly shifting, and right…
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Publicis challenges WPP’s Open X for Coca-Cola media
WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, runner-up…
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MAA ad of the Week: Axe from LOLA MullenLowe
Unilever’s Axe (Lynx in some places) used to brighten up adland in days of yore and now, having moved on…
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