Media
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Talon Outdoor: closing the evidence gap in Out of Home
By Nick Mawditt As data has dictated the direction of travel for the media economy in recent times, there remains…
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BMB’s debut for LinkedIn hits the jobs market spot
Is LinkedIn the only social network without privacy issues? Or a penchant for affecting election issues? If so it was…
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Now MSQ Partners wins UK government housing brief
The UK’s Ministry of Housing, Communities and Local Government (MHCLG) has appointed MSQ Partners to handle its marketing activity following…
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Ben Murphy: 25 years of banner ads – how a humble digital box led to an advertising superpower
On October 27 1994, a simple and brilliant call to action (“Have you ever clicked your mouse right here?”) marked…
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Sorrell’s MightyHive media operation adds to analytics offer and moves into Korea with two more “mergers”
Sir Martin Sorrell’s S4Capital has bought two “analytics” companies to merge with its digital media operation MightyHive: ConversionWorks, a digital…
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WPP in surprise return to growth
WPP returned to growth in the third quarter of 2019, way ahead of expectations, although CEO Mark Read is counselling…
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Sorrell’s way forward for S4Capital is “management with control” – ie him
Not to be outdone by WPP, the company he founded, here’s Sir Martin Sorrell on his new construct S4Capital and…
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BBC iPlayer turns on itself in streaming wars
BBC Creative is running a new iPlayer campaign – ‘wasted on some’ – with actors (in disguise) from some of…
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Boris’ Get Ready for Brexit campaign misses its ever-moving target
The UK’s National Audit Office doesn’t think much of the Government’s ‘Get Ready for Brexit’ campaign – costing a supposed…
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