BBC iPlayer turns on itself in streaming wars

BBC Creative is running a new iPlayer campaign – ‘wasted on some’ – with actors (in disguise) from some of its shows telling us why they don’t like them.

Here are a couple from the absurd but absurdly watchable Peaky Blinders (recognise them? Me neither.)

Time for Tommy or his psycho brother to restore some order. Maybe one of them is the psycho brother?

We’re going to get a lot of these as the streaming wars gather speed. Possible to be too clever though.

MAA creative scale: 5.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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