Media
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Reed Smith LLP: why advertisers must act to end $230bn digital media corruption and waste
By Douglas Wood and Nick Swimer. On May 6 ISBA released a summary of a nine-month investigation into digital media…
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Another newspaper’s branded content division bites the dust, this time at the New York Times
Branded content was at one time seen as a brave new frontier for newspapers looking to attract advertising dollars, and…
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MSQ Partners agrees £6.2m deal to buy Be Heard
Ambitious marcoms group MSQ Partners has agreed a deal to buy smaller rival Be Heard Partnership for £6.2m. Be Heard…
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GroupM: global adspend to drop 11.8 per cent this year – digital stalls but it’s now the biggest sector
WPP’s GroupM reckons the the global advertising economy will lose $70 billion this year, dropping 11.8% (excluding US political advertising)…
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Start-up Pura aims to revolutionise baby wipes market
This looks like a pretty high-powered kitchen table lockdown start-up. Pura “eco-friendly” baby wipes. Founders Guy and Abi Fennell have…
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Facebook ‘hate’ ad boycott gathers steam
The North Face has joined some smaller brands in boycotting Facebook and Facebook-owned Instagram in July as part of a…
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Black Lives Matter backlash leaves brands all over the place
Brands may be wishing they’d never discovered “purpose” – because purpose can come back and bite you. Facebook is currently…
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Dentsu’s DAN reveals ‘Black Lives Matter’ racial numbers
Dentsu Aegis Network has followed Interpublic by revealing (although it probably didn’t intend to do so publicly) its US racial…
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FCB Inferno leads the (home) cheers for Premier League
Football’s back with us in the UK, albeit behind closed doors. Saw some of Manchester City and Arsenal last night…
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