FCB Inferno leads the (home) cheers for Premier League

Football’s back with us in the UK, albeit behind closed doors. Saw some of Manchester City and Arsenal last night and it was OK, the “fake” crowd noise didn’t intrude and there seemed to be fewer fouls and other interruptions – maybe they should keep the fans out?

FCB Inferno has been charged with whipping up SHN fan frenzy and it does a pretty good job, ticking the numerous boxes that seem to accompany every commercial message these days.

Premier League – Return to Football from FCB Inferno on Vimeo.

MAA creative scale: 7.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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