Media
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Marketing and technology is a monumental muddle says new Wunderman Thompson survey
Surveys always seem to tell you what you think you know already, which is why we ignore most of them.…
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Adscam’s George Parker: new-style advertising, same old identity crisis
Advertising’s been berry, berry good to me. Having worked for virtually every ad agency in Christendom on both sides of…
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Wright scores for ITV’s Euro coverage
Will the Euro football championship cheer up the Brits as we look forward to a summer of freedom from Covid…
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You & Mr Jones surges in Q1, hires technology chief Luttrell
David Jones’ brand tech group You & Mr Jones has announced a new technology partner – important, presumably, in such…
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Ladbrokes marches to (many) different drums in Euros debut from Neverland
Betting firm Ladbrokes is going big on the Euros – well it would, wouldn’t it? – in a whopper campaign…
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Ad holding companies are recovering strongly – but they need to get their priorities right
Is the worst over for the ad holding companies? Their obituary is written regularly (almost daily in the early stages…
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Post-pandemic tech wars: veteran Pinterest from Droga5, booming upstart TikTok
There are so many online “platforms” out there that, sooner or later, they’re going to need to take to branding…
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UKTV, owned by BBC Studios, appoints Havas Entertainment after four-way pitch
Havas Entertainment has won the “eight figure” media account for UKTV, home of channels including Dave, UK Gold, crime channel…
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Philips consolidates creative and media with Omnicom
Philips, now primarily a maker of healthcare kit, has awarded its creative, media and PR business to Omnicom. WPP’s Ogilvy…
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