Media
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IPG’s Magna joins boom times are coming chorus
IPG’s Magna has revised up its global ad forecasts: now its 14% up this year and seven next, adding $78bn…
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Post-pandemic creativity: P&G and Google
The world’s big brands have been awash with purpose through the pandemic – the danger, of course, is that in…
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GroupM’s Weiser predicts “astonishing ” UK ad recovery
WPP’s GroupM is forecasting 24% growth for the UK ad market in 2021 – up from its previous forecast of…
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Bayer and Chanel join global media review merry-go-round
Another day, more big media reviews: $800m Bayer is reviewing out of WPP and Omnicom’s PHD while WPP’s bespoke shop…
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Collective’s Stephen Barnes picks his Desert Island Ads
Stephen Barnes is co-founder and ECD of multi-discipline agency Collective. Desert Island Ads If this was a real desert island,…
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Has Rosapark done the right thing by becoming Rosa Paris?
I see that Rosapark, the Havas-owned agency that found itself at the centre of a diversity storm last year, is,…
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Publicis wins two media accounts, chairman Levy signs up for another four years
Publicis Groupe keeps winning business. One of its media agencies Starcom has won online marketplace Vinted while umbrella operation Publicis…
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Songtradr buys MassiveMusic in global B2B music deal
The music industry is undergoing all sorts of upheavals in the digital era – Spotify’s founder is even trying to…
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Kate Spade video strategy gets TikTok happy, dancing on the streets of New York
In the first 24 hours after launch, Kate Spade’s new ad was viewed more than 950 million times on TikTok…
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