Media
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Waitrose launches summer campaign but should it do more?
Waitrose is a big opportunity for Wonderhood Studios which narrowly lost out to Saatchi & Saatchi for the combined John…
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WPP unveils better mousetrap AI solution Open Intelligence
WPP is certainly giving this AI business its best shot, launching Open Intelligence, which it dubs the advertising industry’s “first…
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Beyond the bookie: modern marketing for gambling brands
Marketing for gambling brands has changed quickly over the past few years. What was once focused on posters in shop…
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What’s going on at WPP? Maybe Hornby knows the answer..
Johnny Hornby’s agency has had an interesting nomenclature, beginning life as Clemmow Hornby Inge (Clemmow and Inge were planners and…
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Amazon Prime Video’s Yash Chaturvedi: how AI is revolutionising advertising now
The future of contextual advertising isn’t arriving on a slow drip but rather barreling toward us like a freight train.…
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Mark Read steps down at WPP
Mark Read’s seven year reign as WPP CEO is coming to an end with the company announcing “Mark has decided…
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WPP enters advertising lists to bolster AI pitch
It’s all change at WPP it seems – the latest is the rebranding of GroupM as WPP Media, one company…
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WPP tries to get on front foot outlining plans for new WPP Media
After being caught on the back foot by a series of leaks, WPP Media is now official. And here’s what…
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Top digital marketing trends on online entertainment platforms
In 2025, digital marketing on online entertainment platforms is undergoing a significant transformation, driven by technological advancements and evolving consumer…
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