Media
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ITV names top ads from first 70 years
Are these the best UK TV ads in 70 years of ITV? ‘Living Room Legends’ fromn ITV with D&AD and…
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Ocean retains Manchester City Council’s large format Out of Home contract
Manchester City Council (MCC) has re-awarded its large format Out of Home advertising contract to incumbent Ocean Outdoor following a…
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Publicis Media bags Aldi globally
Publicis has landed another whopper media account (these days it would be a surprise if it hadn’t.) The all-conquering network…
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‘See It. Say It. Sorted.’ authors unmasked
We now know who’s responsible for arguably the most annoying public service campaign in the UK (possibly the world): ‘See…
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Jonny Tennant-Price: future-fit marketing models must have a creative heart – or what’s the point?
Nearly half (49%) of CMOs say their marketing operating models (MOMs) aren’t fit for purpose. This was one of the…
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Silent Creative: how no-sound ads win attention
Digital content consumption has transformed completely. Most social video views in the UK now happen without sound. Platforms like LinkedIn,…
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The measurement paradox: AI + Privacy = Better ROI or is it just hype?
Marketers have been promised that artificial intelligence is the silver bullet for advertising’s toughest challenge: accurate measurement. AI offers precision…
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British Gas tipped to leave T&P for VCCP
British Gas been with T&P in its multifarious guises (originally CHI & Partners) for what seems like ever – at…
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Ad Tech in 2025: smarter, safer and built for engagement
Advertising technology is changing faster than we’ve seen in a decade. What used to be about programmatic buying and automated…
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