Media
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Apple goes further with a film-style ad that’s actually a film
Thought you’d like to see an ad after all this stuff about the metaverse and ad holding company finances –…
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WPP’s Hogarth launches 700-strong metaverse army
WPP is stepping into the metaverse via content production company Hogarth with The Metaverse Foundry, a global team of 700…
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WPP delivers 12% organic growth in 2021 – cool market response means there’s more to do
WPP shares fell in early trading today as the ad holding giant posted Q4 and full year 2021 figures roughly…
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Havas CX expands with Inviqa, Kin+Carta buys in Bulgaria
What has”customer experience” ever done for us? A couple of weeks ago we questioned this booming sector of the ad…
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4Creative’s Paralympics trailer dramatises (rare) upside to Beijing Olympics
Can the Paralympics (starting March) bring some much-needed feelgood factor to the cursed Beijing Winter Olympics? The long-running partnership between…
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Edisen’s Henric Larssen: scaling up your creative can cure shiny object syndrome
If you’re familiar with Ecclesiastes 1:9 you’ll already know ‘there’s nothing new under the sun.’ This is perhaps truer of…
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Dentsu beats targets as technology and CX drive business
Dentsu has joined the ranks of ad holding companies bouncing back strongly from the pandemic with Q4 2021 organic growth…
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Can ITV and Veg Power’s zombie brussels sprouts persuade kids to eat more veg – and fend off ad ban?
Noticed the other day that sales of “plant-based” food are plateauing, consumers getting tired of meat taste-a likes that don’t…
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Sports betting: what do tipsters pay attention to when predicting odds?
Advertising is a key method any industry uses to expand. By letting more people know about them through popular media…
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