Media
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Advertisers try to corral social media and the metaverse
Something called GARM, which stands for Global Alliance for Responsible Media, has produced a new set of guidelines for digital…
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Dentsu folds creative agencies into new Dentsu Creative
Some quite famous creative brands are falling by the wayside these days and now Dentsu International is folding DentsuMB (formerly…
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Droga5 hits another New York Times winner
The New York Times has lots of subscribers these days and one such is Questlove, aka Ahmir Khalib Thompson, a…
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M&C Saatchi tossed around on share price waves
Are M&C Saatchi executives enjoying the sun – and the plethora of Grand Prix – in Cannes? Maybe they are…
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New Commercial Arts spearheads heavyweight Paramount+ drive into streaming market
Paramount Global’s Paramount+ streaming service is launching in the UK with a heavyweight all-media campaign – ‘A Mountain of Entertainment’…
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WFA to unveil new diversity guidelines
The World Federation of Advertisers is launching a Global DEI (Diversity, Equity and Inclusion) Charter for Change at Cannes Lions,…
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Wunderman Thompson global CCO Bas Korsten: my Top Tips for Cannes
Top Tips for Cannes Not only do these pieces of work use technology in an interesting way, but they demonstrate…
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Kinetic Worldwide UK CEO Alistair MacCallum picks his Desert Island Ads
Alistair MacCallum is UK CEO of Kinetic Worldwide, WPP’s Out of Home advertising media agency under the GroupM banner. Desert…
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ASA hits the right note as it tries to rebuild trust in ads
The UK’s Advertising Standards Authority (ASA) has been regulating ads for over 50 years now. At first it seemed rather…
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