Media
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Brands need to clean up their financial act says new Mindshare report
The public consider companies evading tax, paying board members far more than other staff, and failing to pay staff a…
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House 337 launches Native Social & Content practice
House 337 is launching social-first practice Native Social & Content. The new practice will offer brands editorially-led social campaigns and…
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Adverity’s Mark Debenham: beyond the bargains – the search for real Christmas value
The launch of early access Prime Day was just the latest sign that festive sales are getting ever earlier and…
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Direct Line media shifts from EssenceMediacom to Carat
Direct Line Group has moved its chunky UK media account – for Direct Line, Churchill insurance and Green Flag –…
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IPG Mediabrands teams with Scope3 in new emissions drive
Interpublic’s IPG Mediabrands has struck a deal with specialist company Scope3 to measure and reduce carbon emissions in digital advertising,…
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McDonald’s goes for World Cup without the football
McDonald’s presumably expects to do pretty good business during a World Cup and its first truly global campaign, while not…
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Gatorade and Adidas: whatever you say about the World Cup it’s certainly Messi
Is football in danger of overstaying (and over-pricing) its welcome? The Qatar World Cup has divided opinion, to put it…
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Sorrell’s S4 Capital bounces back although question marks remain
S4 Capital, owner of Media.Monks among many others, and its india-rubber boss Sir Martin Sorrell may be down but they’re…
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MMC’s Broderick tells advertisers to focus on value and transparency in hard-hitting address
The marketing procurement community needs to spend more time focussing on media and marketing effectiveness Stephen Broderick (below), senior partner…
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