Media
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EssenceMediacom’s Krichefski to be next IPA president
EssenceMediacom global COO Josh Krichefski has been nominated as IPA President-elect to succeed Julian Douglas, vice chairman of VCCP. The…
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H&M unwraps Christmas with giant advent calendar
Out of Home, at its best, has the rare capacity to cheer people up and there’s certainly a need for…
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WFA says client/agency relationships improving (a bit)
The World Federation of Advertisers (WFA) seems to be doing its best to improve client/agency relationships – strange that the…
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Leading OOH media agency Talon rebrands to major on global scale and ambitions
Global independent Out of Home media agency Talon is rebranding with ‘Think Outside,’ emphasising its increased global scale as the…
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Bullish Moneysupermarket moves media to UM
Interpublic’s UM has won one of the UK’s bigger media accounts, Moneysupermarket group whose brands also include Martin Lewis’ MoneySavingExpert…
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Musk’s latest Twitter spat with advertisers shines a harsh light on Apple’s dominance
Elon Musk’s misguided and, latterly, crazed acquisition of Twitter for $44bn (a fair amount of it borrowed) hasn’t brought much…
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Asda, Amazon, Aldi and M&S top System1’s latest Christmas ad winners
System1, which claims to measure the emotional impact of ads and therefore their long term effectiveness, has produced its latest…
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An alternative view of Declan Rice’s CALM performance
Charity CALM (Campaign Against Living Miserably) which tries to help suicidal people swept the board at the recent Campaign Big…
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Battle for Manchester United may put football’s marketing appeal under yet more pressure
Football has changed with the Qatar World Cup – not necessarily for the better – and the decision by the…
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