Creative
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Ad Tech in 2025: smarter, safer and built for engagement
Advertising technology is changing faster than we’ve seen in a decade. What used to be about programmatic buying and automated…
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Mescall takes leading role at Dentsu Creative
Dentsu Creative has appointed John Mescall as global chief creative partner. Mescall is a former global ECD at McCann and…
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Loveholidays and beans brief keep Ark Agency motoring
Some agencies start big – NYC’s Isle of Any with the New York Times – others small, with a raft…
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Sport England relaunches This Girl Can
Sport England’s ‘This Girl Can’ made a big impression and did lots of good for then agency FCB Inferno. It’s…
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Burger King launches Wagyu with Ramsay
Time was when Wagyu beef, which hailed from Japan, was the world’s most expensive – reared on a special diet…
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Can VodafoneThree live up to its promises?
Vodafone and Three are merging in the UK, bringing the UK’s four big mobile networks down to, um, three alongside…
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Droga5’s Kingsbery joins American Haiku as exodus to indies continues
There’s a veritable exodus of senior creatives and creative agency managers from network agencies, hardly surprising as all you hear…
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McDonald’s tries martial arts with ‘Kung Fries’
The online/social tidal wave can offer the opportunity to do something different – long films for example as it’s cheaper…
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Mr Grumpy Brian Cox stars for Emmy-winning Uber Eats and Special
Uber Eats and agency Special US has muscled in on the previous dominance of Apple and Nike to win this…
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