Creative

It was probably always a matter of when not if: adam&eve founders James Murphy and David Golding are following fellow founders Ben Priest and Jon Forsyth out of the now Omnicom-owned agency. The two plan to set up again, probably ...

TV marketing body Thinkbox’s ‘3 great ads I had absolutely nothing to do with’ is an entertaining series. Whether or not it persuades clients and media agencies that they should be on TV – being brave – is another matter. ...

Sir Martin Sorrell’s S4 Capital – now describing itself as a “new age/new era digital advertising and marketing services company” – has duly completed its merger with US programmatic outfit MightyHive for $150m. the money to be paid half in ...

We rather miss Orange in the UK, with its history of better than good ads mostly by WCRS (also due to disappear thanks to an Engine Group re-organisation). Instead we have the horrible EE. Orange is now France Telecom’s headline ...

The merging of two entities such as Wunderman and JWT is causing disruption in the industry with, like Brexit, those in support and those who think it is all madness. The long held opinion is the two cultures do not ...

Campaign reckons that celebrated film director and production company owner Ridley Scott of RSA was the secret weapon in WPP’s successful pitch for VW creative in North America. It also speculates that WPP CEO Mark Read spent between $500,000 and ...

Baptiste Clinet is executive creative director at Herezie Group in Paris.   The Times UK & Ireland – JFK Unsilenced The best craft idea of the year. Dedication to an idea pushed to the limits. Citroën – Seetroen Automotive is ...

BBC One’s Christmas ad is a festive tear-jerker in which a mother and her teenage son ditch their responsibilities to spend a lost afternoon of quality time together. Made by BBC Creative, it tells the story beautifully and avoids schmaltz ...

Something strange seems to be happening to car ads – one or two have an actual idea. In the US anyway. We’ve already had Wieden+Kennedy’s powerful debut for Ford, making the tired old brand look contemporary for the first time ...