Creative

Everyone from boomers to Gen Z got excited by the news that Abba is back after 40 years with new songs and a virtual stage show. TMW Unlimited is the winner who has taken it all in a competitive pitch ...

This is hardly what Tesco wanted to wake up to on Monday morning, a new Greenpeaqce film about its alleged “burning secret,” sourcing meat from supplier JBS which, according to Greenpeace, is still busily burning swathes of the Amazon to ...

James Bond is back on September 30th — what could be a better sign that life really is returning to normal? And with the release of No Time to Die comes official sponsor content, starting with this ad by 180 ...

Heineken is taking its Edelweiss wheat beer brand – all natural ingredients etc etc – into a number of other markets, chiefly in Asia. So Fred & Farid LA has crafted what one can only call a retro global campaign, ...

The&Partnership is focusing on “adaptability” for the new Yaris Cross, which is Toyota’s biggest launch of 2021 and its first compact SUV car. Creative is built around the “joie de vivre” of the protagonist, Joelle, an entrepreneur who negotiates various ...

Why are you so much cuter than me? When I first moved to the US, industry folk would (discreetly) ask me “Why is British advertising better than ours?”. It wasn’t. It was different. And it’s worth understanding why. Post war ...

MoneySupermarket has been struggling somewhat of late, its recent campaigns – ‘Money SuperMaaaarket’ – driving some viewers to distraction. Now it’s back with a big brand refresh – new logo and brand identity – and a mission: to help Britain ...

London agency Joint usually delivers and it’s done so again for Valeo Confectionery’s Fox’s sweets, illustrating their miraculous long-lastingness with some spectacular stone-skimming. Not the most original schtick maybe – it’s the old Heineken ‘refreshes the parts’ strategy – but ...

Maybe branded content really is on the way back. Reese Witherspoon’s Hello Sunshine company is behind a new series of such films for Diageo’s Baileys. A couple of weeks ago we had Balmain in collaboration with Channel 4. Witherspoon’s company ...