Creative

In pursuit of engagement, brands are increasingly attempting to tug on viewers’ heartstrings with gritty emotional narrative – as evidenced by many of this year’s Cannes Lions winners. Winners including Ariel’s #ShareTheLoad (below) and the Humanium Metal Initiative moved audiences ...

WPP boss Sir Martin Sorrell (below) reports its half-year results on Wednesday but it seems pretty clear what the headline numbers will show: little or no organic growth (against expectations of 0.5 per cent) although the rather well-informed Sunday Times ...

Great minds evidently think alike: Mars is launching a new global campaign for Dolmio sauces purporting to show that proper meals bring families together even when everybody – including a somewhat over-the-top dad played by the very actorish Dominic West ...

Jung von Matt’s work for Edeka, the biggest German supermarket chain, is usually worth a look – in the past we’ve had notable tearjerkers at Christmas, among others. This one for barbecues is utterly nuts. Seems to work for Edeka ...

London agency BMB has been appointed to handle the Campaign to End Loneliness account, a new one on me but they’re supposed to be spending £4m this year and next. Can you really end loneliness? Isn’t it a (disagreeable) part ...

Japanese beauty company Shiseido is launching a new range Waso (or WASO, still sounds funny although it’s based on a Japanese philosophy it seems), aimed at those pesky millennials. So Wieden+Kennedy Tokyo along with directing collective Dvein and production company ...

Is the Always #LikeAGirl campaign from Leo Burnett for Procter & Gamble running out of steam? It’s won plaudits all over the world although it’s one of those things that’s hard to criticise publicly – the equivalent of kicking a ...

Families come in all shapes and sizes these days we know – weekend dads, two dads etc – but it’s still brave to put this aspect of life centre stage. Which is what McCain and agency adam&eve/DDB do here. Then ...

McDonald’s, which moved its massive US ad account into DDB’s new We Are Unlimited operation last year, has given Leo Burnett London a big vote of confidence by appointing it to handle its global sports sponsorship activity. McDonald’s recently ended ...