Creative

VCCP’s Christmas campaign for O2 tackles the issue of “data poverty” by offering one million GB of free data to people who need it. The TV ad to promote the offer is an opportunity to tell a heartwarming Christmas tale. ...

Married duo Ana and Hermeti Balarin, who left Mother just 18 months ago to be ECDs at Wieden & Kennedy HQ in Portland, are returning to London to become CCOs at W+K London. W+K veteran Susan Hoffman, who’s been holding ...

Tesco has ploughed its own furrow with BBH, to some effect, and here’s a UK Christmas ad with, wait for it, an idea. Namely that Tesco has designated itself ‘The Christmas Party’ so we get a party political broadcast. Based ...

Most of the ad industry seems to have fast forwarded through November and gone straight to Christmas, but Cop27 is happening in Egypt this week and at Kew Gardens, the environment is always top of the agenda. This optimistic film ...

Asda’s Christmas campaign stars Will Ferrell as Buddy the Elf, thanks to the expertise of Framestore, which has integrated original scenes from the 2003 movie into footage shot for the ad. The story revolves around Christmas enthusiast Buddy getting a ...

Engine 337 and Marks & Spencer Clothing & Home have used The Greatest Showman director Michael Gracey for this year’s Christmas campaign, with a soundtrack provided by Harry Styles’ Treat People with Kindness. The centrepiece ad is less about the ...

This is a cheat really as it’s a mash-up of three shorter Christmas ads for Sports Direct – created in-house it seems – but they’re funny, different and, with a World Cup on the horizon, timely. They’ve already garnered yards ...

Christmas ads are coming thick and fast now although John Lewis, the template, has yet to land. But JL is a touch curmudgeonly with its media budget so it has a lot to do in a short time. Christmas ads ...

It’s not that long ago that open warfare broke out between Omnicom siblings AMV BBDO and adam&eveDDB at Christmas, both of them wheeling out the heaviest of guns for Sainsbury’s and John Lewis respectively. Sainsbury’s even re-staged the supposed Great ...