Creative

Out of Home is becoming an all-singing and dancing medium in the digital age and UK digital specialist Ocean Outdoor seems to be becoming a sports broadcaster as well, using its giant screens including London’s Piccadilly Lights. Already this year ...

Live & Wired is the UK’s first dedicated live social content agency, delivering creative, production and talent for brands. Founded by Sophie Kostrowski (right) and Sian Hainsworth, both come from a live television background. Live and Wired aims to combine ...

Listening to the radio this morning and reading people’s reactions to the ASA’s decision to ban new TV ads for Philadelphia and VW has genuinely surprised me. Piers Morgan suggested that these decisions have been made by ‘woke morons,’ and ...

It’s the Rugby World Cup (for men) in Japan in September so Guinness is quick out of the blocks with its ‘Made of More’ campaign featuring – women rugby players. Maybe Guinness thought an ad with blokes would be banned ...

WPP CEO Mark Read may have won good notices for the ad giant’s first half numbers – a bit better than expected, the wheels haven’t fallen off – although they’re still looking rather wonky in the US, still WPP’s most ...

Debate rumbles on about the state of British ad creativity and here’s a short Campaign film from Cannes with some of its advocates. It’s a promoted film so no-one’s going to say it’s in a rut – that’s putting it ...

Ed Sheeran mania shows no sign of abating at Heinz, as elsewhere. The gloomy warbler must be the UK’s richest pop singer – he’s been buying up what seems like most of the county of Suffolk – and the duo’s ...

Marketing, and the role of the Chief Marketing Officer (CMO), is changing profoundly and permanently. Just like any other business function, marketing has been buffeted by widespread technology-led disruption and the effect of elevated consumer expectations bleeding across traditional industry ...

The UK’s ASA has banned its first ads under its new fatwa against “harmful gender stereotypes,” ads from Mondelez’s Philadelphia and VW which ASA investigations manager Jess Tye says could cause “real world harms.” In the case of Philadelphia, which ...