Creative

Much chatter about “purpose” at Cannes so it’s nice to see something awarded that actually does good. Microsoft Xbox’s Adaptive Controller campaign for people with disabilities debuted at the Super Bowl, courtesy of McCan New York. And it’s picked up ...

Amid all the noise and nonsense of the three-ring buzzword circus that is the Cannes festival, it’s nice to get away from it all and check out what the creatives keep telling us the whole event is supposed to be ...

Leagas Delaney is launching a new upscale chocolate brand Firetree, described as “vegan-friendly volcanic chocolate,” which seems to tick most boxes. Firetree beans are grown on volcanic slopes. The agency is also an investor in the brand which was launched ...

What on earth is ‘woke-washing?’ It was instanced by new Unilever CEO Alan Jope at a roundtable in Cannes and seems to mean what some brands do when they claim “brand purpose” for their own evil ends. Unilever, of course, ...

Nike has won yet another Cannes Grand Prix, this time in Media for its ‘Air Max Graffiti Store’ which tapped into Brazil’s niche graffiti culture. AKQA São Paulo asked graffiti artists to spray paint Air Max shoes onto existing graffiti. ...

P&G is making waves at this year’s Cannes Lions, with chief brand officer Marc Pritchard in the driving seat again, calling on the ad industry to “lead disruption by joining forces with other creative worlds.” In so doing it has ...

Rachel Forde is UK CEO of media agency UM and a Cannes Media Lions jury member. This year was my first time on the judging panel for the Cannes Lions. Some three hundred award entries later, I realise why many ...

AB InBev has joined P&G and others in making at least some of its own ads, in its case with the in-house Draftline agency. It’s quicker and cheaper they say. Here’s a new effort for Bud Light (usually in the ...

Cannes seems to be delivering this year and it’s US agencies that are delivering most of the goodies. Three Craft Grand Prix were awarded: Film Craft for the much-lauded New York Times’ ‘The truth is worth it’ campaign from Droga5; ...