Creative

Companies are using different marketing tactics in the UK’s never-ending almost-lockdowns and premium brand Silent Pool Gin has been using hyperlocal media company Pintarget to target wealthy consumers through Sky Adsmart. Pintarget MD Charlie Makin says: “Adventurous gin lovers want ...

Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move. Audiences have shifted rather than disappeared and have shown an appetite for social mobility that will continue into 2021. Strong ...

2020 was a particularly challenging year for the ad holding companies, pre-pandemic already facing challenges from the big consultancies – most notably Accenture, now armed with Droga5 – and the rush to digital and consequent hit on margins. For the ...

Poor old Santa Claus is having a tough time this year, what with lockdowns and all the rest of it, but Innocent drinks and agency BMB are nobly setting out to save the embattled old boy’s  Christmas in a VOD ...

On a day of many disappointments (London and other parts of south east UK went back into lockdown) Publicis Groupe had an extra bit of bad news to contend with: its much-anticipated online event with Michelle Obama had to be ...

It’s been a year like no other most of us can remember (and let’s hope there isn’t another one) so it’s a slightly different MAA Agency of the Year review this year. Tracking the fortunes of international agencies and advertisers ...

Tech companies have never been closer to taking over the commercial/social world (some might say they have done already) but also never been under such fire from legislators, especially in the US. Goodness knows much the likes of Apple and ...

Audio is fashionable at the moment and industry veteran P&G’s Braun is relaunching its Braun Audio brand globally with the first bits of new kit for 30 years. The campaign from The Wild features “synesthetic” artist Jake-Andrew Nason creating a ...

Nice work if you can get it. Airbnb, which suffered early in the pandemic laying off 2000 people after it lost $1bn in bookings, has floated on US tech market Nasdaq at more than double the asking price, valuing the ...