Creative

Piers Newson-Smith is head of brand strategy at Direct Line Group. He was the architect of Direct Line’s ‘Fixer’ repositioning and led Green Flag’s 2017 brand relaunch. Desert Island (Boxset) Ads Somewhere in the grey area between what people care ...

Timing is all, as they say, and just as WPP has announced some pretty grim first quarter trading numbers former CEO Sir Martin Sorrell’s S4 Capital has chosen to announce two new acquisitions: “food and liquids studio” Caramel Pictures and ...

Would you adam&eve it, a bummer from Volkswagen. But actually it’s not the cultured academy in Paddington but DDB Berlin for VW’s new T-Cross, presumably a sign that VW’s T-Roc is starting a family. How many brands does VW need? ...

Ribena’s new campaign features a blackcurrant grower called Andrew Berry talking about himself as a blackcurrant artist, trimming leaves like a sculptor, and holding a blackcurrant between his fingers like a priceless object. The ads end with the line ‘Blackcurrant ...

Some years ago I was running a workshop in New York. Of the 12 or so people there, only two were men, one of whom was quite opinionated. During a discussion (which he was dominating) I said ‘ok, ok- let’s ...

If proof were needed that ad agency staff are more stretched than ever, the IPA’s latest census is here with the numbers. There are fewer people working at IPA agencies than there were a year ago, and the drop in ...

Omnicom Media Group’s Drum agency has been appointed by B&Q owner Kingfisher as its global social content agency. Kingfisher also owns Screwfix, Castorama, Brico Depot and Koctas. Kingfisher has been shutting stores in France and pulling out of some other ...

Newly-formed political entity The Independent Group, consisting of a handful of Remain-supporting refugee MPs from Labour and the Tories, hasn’t exactly got off to a flying start. For the time being at least it’s known as Change UK as the ...

Sophie Russell is a senior planner at Brave. Desert Island Ads At Brave we are drawn to the braver ads. Not just brave through wacky creativity, but brave enough to challenge a category and comms status quo. Bravery is to ...