Creative

One of the defining features of the very best agencies is that everything that’s let out the building has class – no matter how big or small the project is. Here’s adam&eveDDB for Mars Temptations, not the biggest maybe (although ...

You’ve got one of those big Yorkshire puddings with the whole meal inside – it’s utter filth, but that’s all right. Someone on stilts hobbles through the mud, almost tripping over the limp, near-catatonic A-level graduates who thought mixing their ...

ECD Tony Davidson, one of the pillars of Wieden+Kennedy London along with, first, Kim Papworth and then Iain Tait is leaving this summer after 20 award-packed years. Tait is also leaving this year which leaves W+K looking for new creative ...

Mother is having a busy end to the first quarter of 2021, and here’s the Shanghai agency’s first work for Chinese smartphone giant, OnePlus. Directed by Michael Gracey of “The Greatest Showman” fame, the film celebrates OnePlus’s partnership with Hasselblad ...

It’s not often that a CEO strikes an upbeat note after losing the not inconsiderable sum of nearly £2.8 billion but that seems to be the message from WPP CEO Mark Read (below.) As with many companies that have grown ...

Two billion people around the world suffer from skin problems according to research by L’Oreal-owned skincare brand La Roche-Posay, with all sorts of consequences from depression to missing work. So La Roche-Posay is running its first brand campaign, sensibly arming ...

Jingles have fallen out of fashion of late, but Nestlé’s Lion Cereal is on a mission to revive the advertising earworm and has teamed up with Mother London to launch a pan-European search for a musician to crown “King of ...

Oprah’s interview with Meghan and Harry was the biggest TV viewing event of the year to date, making it a logical place to break a new ad campaign — as long as you’re willing to spend £120,000, the rumoured price ...

Mother was quietly appointed to the PepsiCo global roster in late 2020, and this is the agency’s very upbeat and colourful debut for the main Pepsi brand, although the full campaign will also include zero sugar Pepsi Max (called Pepsi ...