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Mars names big holding groups in heavyweight marketing review
Big media reviews have become today’s Rumble in the Jungle for the ad holding groups and Mars has listed the…
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Luke Bristow: why most agencies are built to fail challenger brands
The traditional agency model is no longer fit for purpose. It’s rigid, fragmented, and built for a world that doesn’t…
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WPP scores triple whammy with WARC Effectiveness win
Does winning the most ad awards make you the best, most creative, most effective or demonstrate that you’re bigger and…
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B&Q campaign shows why there’s a spring in Leo Burnett’s step
Leo Burnett (becoming Leo in most places alongside Publicis but not the UK it seems) is in danger of becoming…
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Tech troubles hit S4 Capital (again)
Sir Martin Sorrell’s big bet on tech companies driving growth at his S4 Capital (Monks is its main agency) has…
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Worrying times for holding company media agencies as Indian authorities launch raids
Price fixing in media is an issue that won’t go away – likely to be still more of one as…
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Why Annual Surveys Are a Must for Systematic Growth
Companies use various tools to stay competitive in their industry. From creating innovative products and ways to do things to…
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MAA Ad of the Week: Ocean Outdoor for WWF’s Earth Hour
Sometimes advertising is as much about what you don’t say as what you do (memo to the UK’s Hattons of…
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Einav rejoins Murphy and Golding: is there such a thing as gravity-defying account management?
Former adam&eve joint CEO Tammy Einav is teaming up again with James Murphy and David Golding, but this time at…
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