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New IPA president Karen Martin delivers rousing call to creative action
Karen Martin of BBH is the new president of the UK’s IPA, the agency trade body comprising creative and media…
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Billion Dollar Boy launches creator access scheme at Cannes Lions
Do we need more “creators” at big awards festivals? Creator agency Billion Dollar Boy and platform FiveTwoNine are launching The…
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WPP wins global Heineken shopper marketing brief
Heineken has appointed WPP as its global shopper marketing and commerce partner for brands including Heineken, Heineken 0.0 and Heineken…
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MAA Ad of the Week: 02 from VCCP
Cradle to grave stuff from any brand can be a bridge too far: ads are only a commercial message after…
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Big beast Meta circles principal media buying
Principal-based media buying is all the rage among the big ad holding companies even though many of their clients see…
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New WARC forecast adds to global ad gloom
It would take a Sherlock Holmes to find any good economic news at the moment (the UK is mired in…
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Lloyds quits adam&eveDDB – joins list of UK banks looking for a new creative agency
Lloyds has joined the list of big British banks hunting for a new ad agency. Barclays and Nat West are…
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Adam&eveDDB behind the wheel as Twix goes “abundant”
Mars is reviewing everything but creative where it appears to be happy with Omnicom’s BBDO and DDB. Adam&eveDDB is behind…
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Oat Cult produces an overnight horror story
Overnight oats are not something you enjoy in the dark (if that’s your thing) but oats left to soak overnight…
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