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Does being more inclusive in adland mean changing the technology? AKQA thinks so
But first to another DEI (diversity,equity,inclusion) initiative. Media agency Starcom and Channel 4 are bringing out the final two episodes…
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Anastasia Leng: recession proofing – how creative data can drive performance for marketers
The marketing and advertising industry has a significant blind spot when it comes to ROI: the creative. A vast 84%…
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Leo Burnett scoops PepsiCo India creative and digital
Publicis Groupe has deepened its relationship with PepsiCo with its Leo Burnett winning the food and beverages giant in India.…
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EE takes a stand against sexist hate ahead of women’s Euros
This is a good, thought provoking ad for the first day of the UEFA Women’s Euros. The “Hope United” campaign,…
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Virgin Media and Camelot wheel out big agency guns
Tow big campaigns from two of the UK’s biggest agencies: are they in rude health? First up is VCCP in…
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Hegarty creates new campaign for AI talent agency Genie
The talent crunch is affecting pretty much every business, and if you can’t put graduates on £120k starting salaries like…
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Short and sweet from W+K for new TK Maxx website
Didn’t know TK Maxx didn’t have a website (one’s tempted to cheer) but now they have and Wieden+Kennedy London has…
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Media agency OMD breaks newish ground – with a chief client experience officer
Don’t wish to be mean or anything but note that OMD, the Omnicom media agency, has just appointed a “chief…
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MAA Ad of the Week: Amnesty International on Roe v. Wade
Amnesty International has spread its wings somewhat with this rapid response to the US Roe v. Wade abortion ruling. From…
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