Hegarty creates new campaign for AI talent agency Genie

The talent crunch is affecting pretty much every business, and if you can’t put graduates on £120k starting salaries like some of the legal firms are doing, why not get John Hegarty to mastermind your ad campaign instead?

It helps, of course, that Hegarty is chairman of AI talent agency Genie, which is the client here. Hegarty acted as executive creative director on this work, influenced by Genie’s own research showing (not surprisingly) that going on a walk, WFH, travel and experiences all have a big impact on shaping a creative mind.

Hegarty said: “I have constantly said that creativity isn’t an occupation, it’s a preoccupation. The creative mind is working all the time – it never stops seeing, listening, and finding out. This campaign captures exactly that. It highlights the way creatives look at things differently – and having Genie talent behind the campaign makes it even more special.”


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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.