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Michael Farmer: how agency pay needs to change in the AI era – AI takes out 24% of current fees
Credit: Jack Ziegler, The New Yorker, The Cartoon Bank A major holding company creative agency asked us to evaluate the…
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MAA Ad of the Week: Canal+AI from BETC Paris
Clients have always been able to make their own ads, they didn’t have to wait for AI. Placing them in…
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What’s on Cindy Rose’s plate as she takes over at WPP?
Don’t think Cindy Rose featured on Paddy Power’s list of runner and riders for the WPP CEO job (but the…
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VCCP retains embattled Transport for London
Transport for London has reappointed VCCP to its creative account, initially in a pitch against Accenture Song but then all…
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Cindy Rose from Microsoft takes over as new WPP CEO
It’s all happening at WPP this week: yesterday an unexpected profit warning, today a new CEO – Cindy Rose from…
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Media is still a people business – as WPP is finding out to its cost
When did the rot set in at WPP’s giant GroupM media operation? Some may date it back to 2016 when…
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Grey’s Chris Lapham and Aaron McGurk pick their Desert Island Ads
HMM… WHAT TO TALK ABOUT? AHA!… INSPIRATION. The spark. The muse. The sudden touch of enlightenment. Whatever you call it,…
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WPP hammered as disastrous trading update sets scene for incoming boss
The wheels are well and truly coming off at WPP – CEO Mark Read is stepping down at the end…
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Specsavers boosts hearing pitch at home with the Whitehalls
Specsavers is big into hearing these days and agency Golin London has signed up Hilary and Jack Whitehall (Jack’s parents)…
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