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Sick of plastic? Washing machine vomits all over Mother’s campaign for Smol
Eco products traditionally go for more earnest creative work, but now that pompous purpose is no longer de rigueur, Mother…
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WPP’s creative agencies lag Publicis Groupe in billings stakes – and Chime
The Campaign/Nielsen annual billings tables still give the most reliable guide to agency fortunes (albeit partial because of digital) and…
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Unilever’s Magnum ice cream joins the metaverse backlash
MullenLowe Madrid’s new work for Magnum tells us – as if we need reminding – that nothing quite compares to…
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180 Amsterdam wins international Club Med brief for ‘L’Esprit Libre’ reboot
Premium holiday resort Club Med has appointed 180 Amsterdam to work on its global creative account, after a three-way international…
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Uncommon ads focus on passports – just as the strike begins
On the day the passport office starts a ten-week long strike, Uncommon has launched its latest work for British Airways…
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Can AI trump humans at photography? Baz Luhrmann and Bombay Sapphire investigate
Baz Luhrmann and Bombay Sapphire are challenging the creative potential of AI as part of a new exhibition at the…
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MAA Ad of the Week: Pot Noodle by adam&eveDDB
Cries for help from all over UK adland: where are the decent ads? Well good old adam&eveDDB normally rides to…
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Global CCO Fred Levron quits Dentsu Creative
Dentsu Creative CCO Fred Levron has left the Japanese agency group. Dentsu says: “By mutual agreement, Fred Levron will be…
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Ocean Outdoor’s DeepScreen Alive opens up a new world of 3D DOOH theatre
Building on the success of DeepScreen®, spectacular 3D illusions which elevate out of home brand experiences, Ocean Outdoor has launched…
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