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Arsenal legends wind up Piers Morgan for Paddy Power
Piers Morgan, like his long-time adversary Jeremy Clarkson, is a Marmite fixture (although it can be hard to find anyone…
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Can the agency search for new business ever be ‘pitch positive?’
Pitching is always a bone of contention for agencies (and clients of course), a practice to outsiders that seems like…
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MAA Ad of the Week: New York Times from Droga 5
Newspapers, even in their mostly digital guise, don’t make that much use of advertising. A shame because, despite the inevitable…
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Botticelli’s Venus gets a naff makeover in disastrous Italian tourism campaign
Italy’s tourism ministry has launched a €9m travesty of a campaign that reimagines Botticelli’s Venus as a mini-skirted “virtual influencer”…
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A brew for boomers: Beck’s Brazil targets 70+ drinkers
Anti-ageism may be gathering force in the ad industry. Beck’s has now introduced a new 70+ beer, suitably packaged in…
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Tech clients lead to tough Q1 2023 for Interpublic
Interpublic’s organic growth went into reverse in Q1 2023, down 0.2% with revenue of $2.18bn, a 2.3% decrease on 2022.…
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WPP Q1 growth lags Publicis and Omnicom
WPP posted just 2.9% organic growth in Q1 2023, way below Publicis on 7.1% and Omnicom with 5.2%. Havas posted…
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WFA updates Global Media Charter
The World Federation of Advertisers (WFA) has updated its Global Media Charter with a call for more competition and innovation…
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AA/WARC: Adspend hit the buffers in late 2022 – 2023 recession looms
UK adspend rose 8.8% to hit £34.8bn in 2022 according to new Advertising Association/WARC figures but forecasts have been slashed…
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