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Talon wins Kite Factory Out of Home pitch
Independent London media agency The Kite Factory has appointed specialist Out of Home agency Talon as its OOH partner following…
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Microsoft dominates global B2B brands
New analysis by Brand Finance reveals that the world’s top 100 B2B brands account for $D2 trillion in brand value.…
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Leo Burnett celebrates another great British tradition – McNuggets
Remember Super Size Me, Morgan Spurlock’s documentary about the perils of living on McDonald’s for a month? Pouring ordure on…
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VCCP Media wins brief for Krispy Kreme’s five-year plan
VCCP Media has been appointed by Krispy Kreme doughnuts in the UK & Ireland to drive awareness, customer loyalty and…
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SlimFast goes for brave new market position with Mother
We all know (or maybe, now, knew) what SlimFast is but it’s morphing into something that goes “beyond weight loss…
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National Express arrives at new Mobico Group brand name
Not content with being a coach company and a decent alternative to the expensive and unreliable railways, National Express now…
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Roy Jeans: How AI will destroy most media and creative industry jobs – but not the industry itself
Since the pre-Christmas launch of Microsoft’s ChatGPT the role of AI in all our lives has suddenly, and spectacularly, entered…
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Walkers Crisps wants to spark a national ‘in or out’ debate
VCCP’s campaign for Walkers is going for the Marmite strategy, but instead of “Love it or hate it” we get…
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Dentsu Creative goes all out for American Express Platinum
A new campaign for American Express Platinum gives us a full-on, hedonistic, live-life-to-the-full narrative inspired by member perks like late…
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