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Tesco plumbs new Clubcard depths
Can you remember when shopping, even in a supermarket, could be pleasurable? Now though Britain’s increasingly demented retailers, desperate to…
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Great Pitch Company signs agency vet Sasha Orr
Business development consultancy The Great Pitch Company has hired Sasha Orr as its lead consultant in the UK. Working with…
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Deep fake, deep impact: Orange and Marcel go viral with women’s football
It looks like a montage of the best-known French footballers of our time, as we see Mbappe and Griezmann performing…
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Publicis stars in P&G love-in
P&G has just held its annual Signal innovation conference for so-called industry leaders and, beaming out of the speaker line-up,…
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The Gate debuts for AA with motoring disasters
The AA sprung as surprise when it appointed MSQ’s The Gate to its creative account in a head to head…
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Johnnie Walker takes Ted Lasso to Women’s World Cup
Apple TV show Ted Lasso has been a gift to sports advertising. First, it provided a creative assist for EA…
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Vaseline’s lesson in how to go viral: go smutty
“Slugging” is a TikTok skincare trend that involves smearing your face in petroleum jelly overnight, so it makes sense for…
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Adidas ups the ante in Women’s World cup spot by TBWA London
World Cup football encourages advertisers to bring out their A-game, and Adidas has tapped into joyful mood that seamlessly mixes…
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MAA Ad of the Week: Adidas for Women’s World Cup
The FIFA Women’s World Cup is almost upon us and it’s proving a bonanza for agencies as advertisers fall over…
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