Advertisers
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Even Apple can use the charms of a cute, helpless puppy to sell the brand
Apple’s ‘The Greatest’ won a Grand Prix at Cannes with a film paying tribute to users with disabilities. Now “The…
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WARC: recovering global adspend to hit $1trn in 2024 – just five tech giants dominate
Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – dominate global ad expenditure and are set to increase…
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Now Gymbox comps a fake outdoor campaign
This is becoming an epidemic: another advertiser has been outed for merchandising fake posters, using mock-ups rather than the real…
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MAA blast from the past: Michael Parkinson for Yorkshire Tea and the Sunday Times
Journalist and TV chat show host Michael Parkinson died this week at 88 and, like most of his ilk, made…
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Allied London appoints Ocean as exclusive media partner for Manchester developments
Property developer Allied London has appointed Ocean Outdoor as the exclusive outdoor media partner for its prestigious Spinningfields business and…
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John Lewis changes tack for Christmas with Megaforce
Director collective Megaforce has been signed up to make Saatchi and Saatchi’s first John Lewis Christmas ad as advertisers and…
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AB InBev, EE and Boots all fall foul of the ASA. Is it that hard to get it right?
This weeks ASA rulings are out and some big brands are in disgrace. A colourful cartoon TV ad for AB…
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Mother in Singapore wins Star Alliance global creative account
The Secret Little Agency, Mother’s Singapore office, has been appointed as lead global creative agency for Star Alliance, whose 26…
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AXA and Fallon find an optimistic way to talk about insurance
A new campaign by Fallon sells insurance with the very cheerful line, “Future you will thank you.” It shows a…
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