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MAA Ad of the Week: TK Maxx from W+K London
Wieden + Kennedy’s work for TK Maxx has been consistently strong, bringing a vibrancy to the brand by reflecting the…
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SailGP splashes down in London’s West End with new global brand campaign
‘We Are Racing’ brings SailGP’s action-packed battles to world famous Piccadilly Lights SailGP, the world’s most exciting racing on water,…
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Printers are now ‘The Stuff of Life’ in new Canon campaign
It tells us something when Canon is advertising not cameras but printers. What used to be an office product is…
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Bud Light musters an army of clichés in hope for NFL-led recovery
Bud Light’s US sales disaster shows little sign of abating after its disastrous flirtation with trans influencer Dylan Mulvaney, sales…
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Three amigos back M&C Saatchi with £1m investment
M&C Saatchi’s former bosses, founding partners David Kershaw, Bill Muirhead and Jeremy Sinclair (below), are backing the agency’s new management…
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Sainsbury’s changes tack in UK supermarket price wars
Britain’s supermarkets are feeling sore at the moment, smarting from what they see as the Government singling them out for…
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American Family Insurance and Time show right way to march on Washington
Yesterday was the 60th anniversary of Martin Luther King’s civil rights ‘March on Washington,’ and, among other things, it’s a…
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Giles Keeble: why there’s still a role for creativity in the age of social media and ChatGBT
After my last column about how many of the award winning as ads of the 70s and 80s would not…
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Ikea’s Oxford Street store is in the bag thanks to Mother London
It’s going to be another year until Ikea Oxford Circus is open, but work has finally started on the store…
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