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WPP’s share travails are a pressing problem for CEO Read
WPPis hosting what it calls an in-person Capital Markets Day in London for institutional investors and analysts on January 30…
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Mother makes Gousto recipe boxes the main event of a night in
New year’s resolutions often include eating better, and Gousto reliably returns every January for a burst of advertising to persuade…
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Cadbury celebrates 200 years with VCCP and the Great British public
Founded in Birmingham on 4th March 1824, Cadbury is marking a milestone anniversary by putting a twist on its “Mum’s…
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How come you don’t stink? asks VCCP US for P&G’s Native deodorant
What do you do when your husband is lost in the woods, roaming territory that’s teeming with bears? His wife…
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MAA Ad of the Week: Coca-Cola ‘New Guy’ from WPP’s Open X
‘Portfolio marketing’ is a tricky old thing: one ad for lots of products can mean that none of them get…
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AMV BBDO hires Havas’ Xavier Rees as latest leader
AMV BBDO has lured Xavier Rees, CEO of Havas UK, to be its new group CEO overseeing the main agency…
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Amazon fails to lift the gloom in new “concrete jungle” ad
Amazon is getting more Apple-ish by the week as its ads take over the world (or the bit that’s still…
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IPG sells Hill Holliday and Deutsch New York to NZ challenger Attivo
Interpublic (IPG) has sold two of its creative agencies, Hill Holliday and Deutsch New York to New Zealand-based challenger marcoms…
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Coca-Cola says ‘Yes chef’ to ‘The Bear’ in new multi-brand ad
A particularly edgy and difficult episode of The Bear – one of the big TV hits of 2023 – is…
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