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Manchester City’s James Wilkins picks his Desert Island Ads
If I’m stranded on a desert island sipping on thrice-boiled, desalinated sea water I don’t want to be reminded of…
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Ella’s Kitchen, Maserati and Ann Summers: how did their agencies fare?
When you don’t have the world’s bigger budgets is it worth venturing into film (more likely VOD, AKA YouTube)? Here’s…
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McDonald’s goes big with its first heist movie
McDonald’s has been broadening its creative repertoire recently and now agency Leo UK (as we’re supposed to call it) is…
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The value of clarity: why transparency wins in complex markets
In an age of privacy updates, consent boxes, and endless choice, consumers are finding their own ways to simplify the…
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Apple brings the dear old Mac back to centre stage
Is Apple running out of things to say in the AI era? Chipmaker Nvidia has overtaken it as the world’s…
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Neverland empowers children for UNICEF
Charity advertising is big business with some high profile agencies on the roster. Who quite often produce a flagship campaign…
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VML wins Pizza Hut – a big deal for WPP as big clients consolidate
When WPP is beset by storm clouds – with the occasional thunderstorm dumping its load – the only thing its…
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Aldi warms up for winter
Aldi is everywhere it seems, gradually encroaching on the territory of those supermarkets whose only marketing ploy is to say…
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WPP begins fightback in US law case
WPP says it will “defend itself vigorously” against a slew of lawsuits in the US led by Levi & Korsinsky…
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