Analysis
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Talon Outdoor: how digital is boosting UK Out of Home spend
By Luke Willbourn Trade body Outsmart recently announced the final figures for 2019, showing annual OOH revenue in the UK,…
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Agenda21: how to make the most of short-term marketing
As Veganuary ends we have seen a number of FMCG brands embracing the trend for all things plant-based. The calendar…
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Geraint Lloyd-Taylor of Lewis Silkin: The ASA keeps raising the bar — why the Pretty Little Thing ad ban is excessive
Picture the scene, if you will. A YouTube clip begins with a woman wearing black vinyl, high-waisted chaps-style knickers and…
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George Parker: was the Super Bowl ad audience gripped? Or taking a time out..
OK, so the Super Bowl fever is finally subsiding. The best news is that my favorite ad, “Loretta,” from Google…
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Paul Simons: Blue Monday can last the rest of a lifetime in adland – why not plan ahead?
Blue Monday (January 20 this year) is the day when the realities of overspend in December come home to roost.…
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Outform’s Simon Hathaway picks his Desert Island drink ads
Simon Hathaway is EMEA MD of retail agency Outform. He has worked in senior positions at Publicis Groupe’s Saatchi &…
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Paul Domenet: why charity ads need to clean up their act
“Oh, I can’t take another heartache” singer Nick Lowe lamented in Cruel To Be Kind back in 1979. Well me…
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Syzygy CEO Ita Murphy: how brain training helps win pitches
While predictions abound about what’s coming our way in 2020, one thing is for certain: another year of regular pitches…
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How to become UK Agency of the Year in 2020
Campaign has announced its list for UK agency of the year in 2019, to be announced in March. It’s AMV…
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