Analysis
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Ocean Outdoor’s Melanie Blood: how creativity and technology are redefining the field of play
Q/Ocean leads by quality, ideas and product. How has your approach influenced creativity in OOH? Investing in our sites and…
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Danielle Barwick of sports agency Fuse picks her Desert Island Ads
Sport & Entertainment partnerships that are changing the game in advertising. The world of advertising is constantly shifting, and right…
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MAA ad of the Week: Axe from LOLA MullenLowe
Unilever’s Axe (Lynx in some places) used to brighten up adland in days of yore and now, having moved on…
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Bandstand’s Lottie Marriner picks her (International Women’s Day) Desert Island Ads
Hmm. Five ads that empower women. What do we mean exactly, empower? Not to buy deodorant or shoes or expensive…
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MAA Ad of the Week: The One Show call for entries
The One Show is one of the aristocrats of the now looming awards circuit and board member Sherina Florence has…
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Remembering Steve Jobs – George Parker’s (Musk-like) take
Today would have been Steve Jobs’ 70th birthday. What he would have made of Apple’s current behemoth status – from…
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Havas adds another creative agency – Don in Latin America
Latin America is attracting the attention of the big ad holding companies and, hard on the heels of Publicis acquiring…
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Omnicom/IPG merger: why didn’t Interpublic actually work?
IPG (Interpublic as it mostly was) reports its Q4 and full year 2024 earnings tomorrow, which will be closely analysed,…
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MAA Ad of the Week: Clydesdale junior from FCB New York
Some good ads around this week including some early release Super Bowl spots (Sunday.) But if it’s the Super Bowl…
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