Analysis
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In the post-Leo world who’ll be able to show there’s money in ad creativity?
Is it news when a London creative agency CEO leaves? James Fox is stepping down at Havas after three years…
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Ocean Outdoor’s Nick Shaw: the prospects for Out of Home in 2025
Nick Shaw is UK chief commercial officer, Ocean Outdoor. 1/Talon is forecasting a record 2024 for UK Out of home…
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Superheroes’ Chengcheng Li picks her Desert Island (luxury) Ads
Why are luxury ads so tricky? Because the usual marketing playbook—solving consumer insights — just doesn’t cut it. Luxury isn’t…
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MAA Ad of the Week: Deezer from BETC Paris
Agencies (and even clients) bang on about storytelling these days, recognising that most consumers are bored stiff by the endless…
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Laurence Green: three advertising lessons from beyond advertising.
Depending on how you spent your Christmas Day, you may well have renewed your acquaintance with a hapless inventor, his…
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MAA Ads of the Year: KFC ‘Believe in Chicken’ from Mother
Who d’a believed it? Chicken can be cool? But that’s what KFC and agency Mother are achieving in the UK,…
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MAA Ads of the Year: Etsy’s ‘Where’s Wally?’ from Orchard Creative
This one won the Christmas prize, a stroke of genius from Orchard Creative to enlist book stalwart ‘Where’s Wally?’ Wally…
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MAA Ads of the Year: Barclays from BBH
No Ad of the Week this week (were there any ads?) so let’s begin a canter through the Ads of…
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MAA 2024 Review of the Year: what’s creativity got to do with it?
No prizes for guessing this year’s big event, the mooted $30bn takeover of IPG by Omnicom. Whichever sector of the…
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