Analysis

IPA Bellwether shows small rise in marketers’ optimism

The last quarter of 2020 was another disaster for marketers, agencies and media owners but they’re cautiously optimistic as they head into 2021, with a Brexit trade deal cobbled together and vaccines in the UK fuelling hopes that this current ...

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MAA blast from the past: Tesco’s ‘cheerful sole’

As agencies wait for the call to pitch for Asda, here’s a blast from the past from MullenLowe which they’ve kindly posted on YouTube. All the way from 1995 when MullenLowe was far from a gleam in Interpublic’s eye, this ...

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MAA blast from the past: Clive Owen drives for BMW

Not that long ago it looked like high end ads were becoming more like films – then we had digital. Arguably the series that sparked the ‘ads as films’ genre was BMW ‘The Hire,’ featuring Clive Owen as a getaway ...

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JAA Media’s Richard Temple: bring back jingles to fight food regulation!

“Anything can happen at backgammon.” Political diarist Alan Clarke’s shrug to events beyond all of our control is an apt way to describe any articles on ‘future-wanging’ for 2021. There are simply too many variables outside our control for 2021 ...

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MAA blast from the past: BMP’s Muhammad Ali – for Unigate?

BMP (plus its later manifestation adam&eveDDB), under the inimitable John Webster, was voted the best UK agency of all time by Campaign a few years back. This sparked outrage from supporters of CDP and BBH – but was probably correct. ...

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MAA blast from past: Timberland from Leagas Delaney (no, not that one)

Most people will recall Leagas Delaney’s celebrated print work for Timberland but here’s another interesting one from the 40-year old agency, from 2011. There could be a category in advertising ‘best use of a bear,’ thinking of Canal+ and John ...

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