Analysis

I must admit I have no idea what the TikTok fuss is all about. The service is owned by Beijing-based ByteDance, and Der Trumpf is making a big stink that the platform can be used by the Chinese government to ...

For many years the subject of responsibility in advertising and its impact on the economy, politics and society has been much debated. It has regularly been a prominent subject in the media, with issues ranging from Brexit to obesity. Societal ...

Covid-19 is reported to be driving many of us to drink, so which tipple should we choose? Booze ads are arguably the hardest because you can’t say very much – so most advertisers veer between what they think are trendy, ...

Through the foggy masked-covered gloom of October Christmas for adland is coming upon us fast. That means inevitably so are the new batch of Christmas ads. All I can say is what a time to be an agency trying to ...

I recently came across a D&AD discussion in which Naresh Ramchandani argued the case for generalists. It reminded me of Howard Gossage, who — apart from being a wonderful copywriter — once set up Generalists Inc. as a sideline. Inspired ...

If anything is defining the impact of Covid it is uncertainty. Not knowing how the pandemic will develop in terms of further restrictions and economic impact nationally and locally, is making brand media planning infinitely more difficult and the advertising ...

The latest Media and Marketing Podcast, hosted by John Reynolds, features newly-appointed Newsworks MD Jo Allan. Allan is a former senior executive at Dentsu Aegis Network. Newsworks is the marketing agency for British national newspapers. Listen to the podcast here.

You can still fly of course (if masochism’s your thing) but the days when BETC Paris could orchestrate all kinds of oh-la-la for Air France seem a lifetime away. Here’s probably the best known from 2015. And one of those ...

New work by JCDecaux and Clear Channel reflects changing times, deeper thinking and wider implications for media planning. By Nick Mawditt We’ve seen audiences return to most places now (with the notable exception of offices and football grounds) and the ...