Analysis

Mark Elwood is executive creative director, MullenLowe London.   My creative highlights 2018   Colombia Ministry of Communications and Technology – “My Line” Agency: MullenLowe SSP3 Bogota Just a brilliantly simple idea, I know it’s from our network but so… ...

I’ve been in the ad biz since Genghis Khan invented the USP. So, consequently, I’ve been around the track a few times and I wish I had a dollar, or a quid, for every time I’ve been told by people ...

Lenah Ueltzen-Gabell was an award-winning equestrian in her younger days. She joined Wasserman in 2008 and oversees its international hub and EMEA Marketing Services in London. Since setting up in London, Lenah and her team have quadrupled the size of ...

One of the more diverting aspects of choosing our Agencies of the Year in 2018 is wondering if the contenders will still be around next year (one of them certainly won’t be.) So let’s crack on with it. This year ...

I’m not saying I have any tips for Theresa May as she tries to get her Brexit deal through Parliament, but I do recognise some of the challenges she faces: a dodgy brief and too many people with a say ...

TV marketing body Thinkbox’s ‘3 great ads I had absolutely nothing to do with’ is an entertaining series. Whether or not it persuades clients and media agencies that they should be on TV – being brave – is another matter. ...

The merging of two entities such as Wunderman and JWT is causing disruption in the industry with, like Brexit, those in support and those who think it is all madness. The long held opinion is the two cultures do not ...

Baptiste Clinet is executive creative director at Herezie Group in Paris.   The Times UK & Ireland – JFK Unsilenced The best craft idea of the year. Dedication to an idea pushed to the limits. Citroën – Seetroen Automotive is ...

November’s best ads are mostly Christmas ads – next year it’ll be October’s probably as these are breaking ever earlier and earlier – and there’ve been a lot. The Mother/Iceland/Greenpeace ‘Rang-Utan’ edit has gained the most views early on and, ...