Analysis

Kinetic Worldwide UK CEO Alistair MacCallum picks his Desert Island Ads

Alistair MacCallum is UK CEO of Kinetic Worldwide, WPP’s Out of Home advertising media agency under the GroupM banner. Desert Island Ads If I’m stuck on a Desert Island by myself then I’m hoping it’s on a sun lounger rather ...

Read More »

Standing up for creativity needs more buy-in from the paymasters if it’s going to work

I see that Campaign is launching “Campaign for creativity” (subscription required), timed for the Cannes Lions presumably. “We are for creativity” the magazine says, flagging “a shared commitment by our journalists around the world to champion creativity and hold the ...

Read More »

Mathilde Lançon of BETC: my Top Tips for Cannes

Top Tips for Cannes Change The Ref – The Lost Class For me, it’s the masterpiece of the year. This campaign managed to create some conversation about a major society issue in the US all while creating emotion without being ...

Read More »

Back to the 1970s? There were some compensations…

“Why is nothing working in broken Britain?” asked the Sunday Times’ News Review at the weekend, rehearsing a litany of collapsed customer services (yes, it’s you airlines), rising prices, threatened nationwide strikes, NHS backlogs and much else in what it ...

Read More »

MAA blast from the past: Nike Shox

Football fans invading the pitch have been no joke recently but once they were, captured for immortality in this 2003 Nike Shox ad from Wieden+Kennedy. Directed by the great Frank Budgen. Would such a script, originally from W+K in the ...

Read More »

M&C Saatchi back in play as share prices stutter

The M&C Saatchi share price isn’t helping the M&C board and preferred suitor Next15, sinking below 200p which makes rival Vin Murria’s bid, exceeded comfortably by Next15’s £310m a couple of weeks ago, more attractive. Next15’s share price isn’t helping ...

Read More »

MullenLowe CCO Nicky Bullard picks her Desert Island Ads

Nicky Bullard is chief creative officer of MullenLowe Group UK. One of the UK’s leading ad executives, she was formerly chair and CCO of McCann Worldgroup’s MRM Europe and executive creative director of LIDA/M&C Saatchi. Desert Island Ads There are ...

Read More »