Analysis

George Parker: Walmart, Larry Ellison, TikTok and me

I must admit I have no idea what the TikTok fuss is all about. The service is owned by Beijing-based ByteDance, and Der Trumpf is making a big stink that the platform can be used by the Chinese government to ...

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Matt Charlton: can adland hit the right note this Christmas?

Through the foggy masked-covered gloom of October Christmas for adland is coming upon us fast. That means inevitably so are the new batch of Christmas ads. All I can say is what a time to be an agency trying to ...

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The Media and Marketing Podcast – Jo Allan of Newsworks

The latest Media and Marketing Podcast, hosted by John Reynolds, features newly-appointed Newsworks MD Jo Allan. Allan is a former senior executive at Dentsu Aegis Network. Newsworks is the marketing agency for British national newspapers. Listen to the podcast here.

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MAA blast from the past: Air France (remember when you could do this?)

You can still fly of course (if masochism’s your thing) but the days when BETC Paris could orchestrate all kinds of oh-la-la for Air France seem a lifetime away. Here’s probably the best known from 2015. And one of those ...

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Talon: back to Old School: media planning lessons post-Covid

New work by JCDecaux and Clear Channel reflects changing times, deeper thinking and wider implications for media planning. By Nick Mawditt We’ve seen audiences return to most places now (with the notable exception of offices and football grounds) and the ...

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