Analysis

Ad of the Year. One of the most memorable and mesmerising advertisements of 2021 is Burberry’s Open Spaces. In the pandemic-era, where new variants emerge, and barriers go back up, this ad is a dream in a nightmare. Burberry’s inspirational ...

UK ad revenues across all media are showing 35.7% growth for 2021, according to GroupM’s annual end-of-year forecast. The UK is growing more rapidly than China (17.8%) or the US (28.4%), making it the fastest-growing of the world’s top 20 ...

IKEA, like Burger King, hasn’t forgotten that ads can be fun – if you’re prepared to take a risk or three. It’s renting out tiny homes in Tokyo (as far as we can see) to show off its wares in ...

Unilever is selling its tea business – including PG Tips and Lipton – to CVC Capital Partners for £3.8bn as it concentrates on more youthful customers, a fashionable although not necessarily more profitable thing to do. For many baby boomers ...

We’ve had titanium and all sorts of supposedly lesser metals on the awards circuit and now ad effectiveness awards the Effies have unveiled iridium (which Wiki says is a “very hard, brittle, silvery-white transition metal of the platinum group.”) Hope ...

The recent publication of the Incorporated Society of British Advertisers (ISBA) media planning and buying template was met with wide interest and debate from the ad industry. It sought to address some thorny issues that previous versions had danced around; ...

Creative Ambition, Realised: Ringan Ledwidge, 1971-2021. Advertising reaches for hyperbole too readily: it’s our stock in trade, after all. But adjusting to the wickedly premature passing of Ringan Ledwidge last week, there was nowhere else for adland to go. Ad ...

Niels Bohr, the famous 20th century physicist, once said: “Predictions are hard, especially when they’re about the future.” While inarguably wise, that has never stopped marketers from attempting to gaze into tomorrow, take a dip into the unknown and go ...

Jo Wallace is the director of Sugar Studios in Greenwich, London. Wallace, formerly of MDM Props Ltd, has created a space that is now setting its sights on building its advertising and production clientele on the back of its success ...