Analysis

Sir Nigel Bogle. Nigel Bogle was the account man in the dream team of Bartle Bogle Hegarty that launched in 1982. The agency set the standard for analysis and intellect combined with creativity. He was knighted for services to advertising ...

An era is coming to a close in media agencies with another of the group of UK media traders who have dominated big media agency land stepping down, MediaCom head Stephen Allan. Allan is being replaced by another Brit and ...

Here’s Graham Fink for the One Club For Creativity’s Creative Month explaining, from his lockdown cave, how he sees creativity. Fink, a multimedia artist as well as lauded ad creative (and good friend of MAA), praises the generalist over the ...

Bartle Bogle Hegarty is one of the agencies that shaped modern communications. The three – planner Bartle, account man Bogle and creative Hegarty, broke away from TBWA London to found BBH in 1982. The rest, as they say, is history. ...

John Smith’s has sired innumerable outstanding ads, beginning at John Webster’s BMP. But, in the 2000s, it landed at TBWA and happened across Bolton’s Peter Kay (not a Tadcaster lad but definitely northern and the most gifted comedian of his ...

Jonathan Haidt thinks everyone who grew up in the UK is weird. That is, we see the world through the lens of a Western, Educated, Industrialised, Rich and Democratic culture. For WEIRD people, morals are mostly confined to the ethics ...

A study in early 2019 found that 77% of brands sold across Europe could disappear tomorrow and people would not care. It’s a pretty brutal reminder that much of the work of the industry in recent years, has failed to ...

Latest data from Ada, Talon’s proprietary Out of Home data management platform, shows that traffic across the UK is slowly rising, up by 4% during week 5 of the lockdown when compared to the previous week. Out of Home media ...

The latest IPA report finds that BAME staff in agencies have dropped to 13.7%. This low proportion doesn’t surprise me at all because you can blatantly see it. You can see it in the poorly written work that spells out ...