Analysis

Why are so many brands hopping on the wellness treadmill, and do customers even care? Weight Watchers has relaunched as WW. People are still going to call it Weight Watchers – ‘double u double u’ is a phonetic nightmare, and ...

I don’t know Bob Greenberg. I’ve never met the bloke, never worked for him and never had him over for dinner. We’re not mates. I’m pretty sure the closest we’ve come to connecting is being in the same room together. ...

By Archie Heaton A man named Ken Segall recently branded Apple’s current marketing as “vanilla,” and that is a very big deal. Why? Because, along with Steve Jobs, he is the man credited with creating the iconic “Think Different” marketing ...

Piers Guilar is global director of strategy for international brand agency Seven Brands. He has also worked at Saatchi & Saatchi, Interbrand and Siegel+Gale. He has led projects for Harley-Davidson, Camelot, Barclays, Orange, McLaren, Rothschild, Guinness, Statoil and Nokia.   ...

VML London ECD Harsh Kapadia began his career as an art director at JWT Mumbai before moving to JWT Melbourne and New York where he worked on brands including Kleenex, Smirnoff, Nestle and Rolex. He joined VML in 2012. Desert ...

The ‘Smarter as Standard’ 3-part video series focuses on the launch of Talon’s ‘Smarter as Standard’ manifesto, the role of automation in smarter planning in OOH, and the use of data in smarter planning in OOH. Back in March we ...

Peter Brown is CEO of CRM agency Prophecy Unlimited, based in Bristol. Prophecy Unlimited, the result of a merger between EMO Unlimited and The Real Adventure employs 200 people on clients including Toyota, Costa, Danone and BMW. Unlimited Group, now ...

As WPP pivots its offering to reflect life after Sorrell, much has been made of the potential breakup of his sprawling empire, its data division, Kantar in particular. A sale of Kantar as well as some the treasure trove of ...

If the furore over fake news and brand safety has taught us anything, it’s that trust is set to be the major factor determining where the advertising money goes in future. Impartial, well-funded news was always supported by advertising revenues ...