Angela Freeth is marketing campaign manager for on-demand laundry company, Laundrapp. She began her career at AXA PPP Healthcare before moving into the hospitality sector to specialise in marketing and communications at Hand Picked Hotels group. After five years in ...
Read More »MAA blast from the past: Alan Parker’s Dr Jekyll
When the late Alan Parker left CDP to launch a production company with producer Alan Marshall he picked up lots of work from his old firm (who also bankrolled the nascent company.) One such task was a seemingly modest thirty ...
Read More »Mark Andrews: how Alan Parker changed advertising
There will be many tributes rightly paid to Alan Parker who died last week. His importance to CDP, to advertising in general and, of course, to the film industry cannot be overestimated. The effect he has had on all our ...
Read More »R3: global new business down ten per cent in H1 2020 – WPP tops, Droga5 scores for Accenture
The holding companies might be losing as much as 23% of their revenue year-on-year (Omnicom), but new business has remained relatively resilient through 2020. In the first half of 2020, according to independent marketing consultancy R3, total new business revenue ...
Read More »Paul Domenet: is car giant Toyota right to drop its wordmark in Europe?
Toyota made headlines by announcing it would dispense with its brand name in Europe and henceforth rely on its logo – three overlapping ovals – to let us know whose brand you’re looking at. At the same time, the symbol ...
Read More »Great British director Sir Alan Parker dies at 76
Alan Parker, who began as a copywriter at CDP in the 1960s and taught himself how to direct in the agency’s basement before commencing a distinguished career in feature films, has died aged 76. Among his films were Bugsy Malone ...
Read More »Is UK PM Boris Johnson now a prisoner of “the science” again? – the case for and against
The UK is battening down the hatches again on Covid-19 after ONS figures reveal the number of cases in the UK is rising again. PM Boris Johnson has delayed a further series of lockdown relaxations (theatres etc) alongside new localised ...
Read More »Charles Gadsdon: how Coke taught the world sonic branding
When it comes to sonic branding and strategy, no brand I can think of has done it better, bigger or longer than Coca-Cola. I’d even be as bold to say that it is the pioneer of sonic branding. It’s led ...
Read More »Ben Harwood of Feed and So Far So Good picks his Desert Island Ads
Ben Harwood is European creative director at Feed and also co-founder of branding agency So Far So Good. He works with clients including eBay, Spotify, Nestle and Adidas. Desert Island Ads I’ve always loved the innate ability of adverts to ...
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