Analysis

MAA’s blast from the past: the Sugar Puffs Honey Monster

We’re re-running some older faves as striking new campaigns are rather thin on the ground and here’s an oldie from 1976, Honey Monster from the great Boase Massimi Pollitt, probably the best TV agency under creative director John Webster. But ...

Read More »

Facebook ad revenue hit hard even though virus numbers up

Facebook ad revenue is dropping more rapidly in the US than other Covid-19 hit markets according to new data from social media marketing company Socialbakers. Facebook is suffering an ad fall (as is Twitter) despite the rapidly growing use of ...

Read More »

MAA’s blast from the past – O2 from VCCP

Bit of a shortage of noteworthy new campaigns (for some reason) so we thought we’d pick a few from the past to entertain and, maybe, inform. Would arguably be a bit too easy to go straight to the greatest works ...

Read More »

Paulo Areas of Forever Beta picks his Desert Island Ads

Paulo Areas is CCO of Forever Beta, working with, among others, Rooney Carruthers of VCCP fame. He has held senior creative positions at Leo Burnett and Cheil and, before joining Forever Beta, was general creative director of Ogilvy in Madrid. ...

Read More »

Bill Gates got there first with Covid-19

You can only take so much Covid-19, life has to go on somehow after all. But one thing it’s safe to say is that the world wasn’t prepared. We’ve noted that big businesses were not, happily spending nearly everything they ...

Read More »

HeyHuman’s Neil Davidson: how neuroscience can find new ways to tell ad stories

We’ve been telling stories since advertising’s embryonic flutters, baby steps and terrible teens – as such, some of the industry’s most memorable moments have been narrative-heavy. And traditional storytelling still demands attention. No matter what you think of them, those ...

Read More »

Grey Europe’s Javier Campopiano picks his Desert Island Ads

Javier Campopiano recently joined Grey as CCO for Europe and Global Clients. He joined Grey from FCB Mexico and prior to that spent four years at Saatchi & Saatchi where he helped to produce the Cannes award-winner ‘It’s a Tide ...

Read More »