Analysis

What’s in a name? Understanding the domain registration process

Are you hoping to break the doldrums of a 9-to-5 schedule in favour of an online business? It is no surprise that countless entrepreneurs are now embracing such a lifestyle. It is estimated that more than 140,000 websites are registered ...

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Owner Heseltine hymns Campaign on its 50th

I see that Haymarket owner Lord Heseltine has been celebrating Campaign at a lunch in Cannes, at News UK’s palazzo or whatever they call them in Cannes. Campaign is 50 this year and there’ll be more such occasions to come. ...

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Paul Domenet: how modern creativity became the procrastinator’s refuge

If you had a drink every time someone mentioned the word ‘creativity’ during Cannes week, you’d be dead by Tuesday. For all the buzzwords that are dropped at that festival, creativity has to be the most over-used one – and ...

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Paul Simons: a more modest Cannes this year – perhaps

The various comments regarding the profligacy of Cannes declining seemed far-fetched from our short car journey yesterday evening. We had taken our dogs for a run on the beach at Port Gallice, in the bay next to the large bay ...

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David Harris of gyro: Cannes – please stop making lazy tropes of important words

This year at Cannes, the beating heart of creativity and originality, the seminar line-up has a proliferation of titles that are worryingly similar. In fact, ‘human’ seems to have become the Cannes 2018 buzzword (‘Innovation at the Human Level,’ ‘Who ...

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Ebiquity says $45bn is up for grabs if media budgets are allocated based on ROI

Marketing analytics specialist Ebiquity has given the serried ranks of clients gathered at the Cannes Lions something to think about, claiming that better allocation of marketing spend could add $45bn annually to their bottom lines. The three-year study analysed 2500 ...

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UM’s Lawrence Dodds: AI is here already to maximise ads but humans needed to avoid brand safety nightmare

Artificial intelligence has already made a significant impact within the programmatic sphere through machine learning. AI-driven neural networks are becoming more capable and more able to mimic human behaviour as the technology develops. Advertisers could soon be applying the technology ...

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