Analysis

Laurence Green: advertising can have its gold medallists too

A year later than scheduled – and empty as its arenas may be – human excellence is back in the form of the Olympics and imminent Paralympics, and with it some pointers for us mere mortals negotiating storyboards rather than ...

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UK advertising to hit record £27.7bn in 2021 – AA report

The latest Advertising Association/WARC Expenditure Report predicts that UK adspend will grow by 18.2% this year to reach a total of £27.7bn. This is an upward revision from the 15.2% rise forecast in April and includes an estimated 54.7% rise ...

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Post-pandemic creativity: Hegarty’s Simba and W+K’s Visa

BBH founder Sir John Hegarty is no fan of much contemporary advertising, seeing it as primarily click chasing at the expense of the brand. His The Garage Soho is an incubator that backs brands – including Simba mattresses and other ...

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Garrett O’Reilly of Hearts & Science picks his (sustainable) Desert Island Ads

Garrett O’Reilly is MD of Omnicom media agency Hearts & Science UK. Founded in 2016, Hearts & Science clients including GoCompare, Audible, Ocado, Sanofi, Center Parcs, Yakult, Ramsbury Single Estate, Thames Water, Freeview and SEGA. Desert Island Ads Sustainability in ...

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Publicis, Omnicom and IPG bounce back strongly in Q2

Three of the big ad holding companies have posted spectacular post-pandemic bouncebacks in the first half of 2021, in effect a free hit as Q2 2020 saw advertisers across the world slashing budgets. Even so the numbers look pretty impressive. ...

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Dentsu sells flagship HQ building as Olympics problems loom

Dentsu, the world’s fifth biggest ad holding company after WPP, Omnicom, Publicis and Interpublic, has sold its iconic tear-shaped HQ building in Tokyo for an estimated $3bn. The deal is expected to add $800m to Dentsu’s profits but analysts and ...

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