Analysis
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MAA Ad of the Week: PG Tips ‘At Home with Monkey’ from New Commercial Arts
Reality shows dominate the airwaves (even the streamers are at it now) although we all know they’re as scripted as…
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Ocean Outdoor’s Kevin Henry: how official fan zones and interactive DOOH experiences drive consumer consideration
The summer of women’s international sport is almost upon us, bringing with it multiple opportunities for brands to connect directly…
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Aine Corry: third-party cookies are (still) not dead – now what?
Google’s long-anticipated shift away from third-party cookies has once again been put on pause. Should we be shocked? Probably not.…
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MAA Ad of the Week: Wilkinson Sword Intuition from Pablo
Advertising can be quite useful sometimes. Advertisers have realised that there are parts of the body that (may) require assistance…
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Amy Fasey of Havas: my Top Tips for Cannes
I feel like we don’t need a crystal ball for Cannes this year… there’s some standout work which I will…
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George Parker: my Top Tip for Cannes – avoid!
Yes, it’s almost that time of year again. The BDA’s (Big Dumb Agencies) and their respective BDHC’s (Big dumb Holding…
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by The Network’s John Mescall picks his Desert Island Ads
I guess now that I’m stuck on a desert island, I should probably bring with me 5 pieces of advertising…
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Anything is Possible’s Tom Stanton: my Top Tips for Cannes
Apple – Designed on the iPad (Paris + Marseille Summer 2024) Championing French sports and artists in one, flaunting iPad…
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Park & Battery’s Michael Ruby: my Top Tips for Cannes
Top Tips for Cannes AT&T – “Sleep With Rain” “Sleep With Rain” is a brilliant fever dream of a campaign,…
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