Analysis
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Rob Griffiths of Fold7: my Top Tips for Cannes
It’s approaching that time of year when the ad world (or some of it anyway) heads to the Cannes Lions…
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José Villa: why brands must lead with cultural insights, not just representation
Let’s be clear: culture isn’t just a layer to add to a campaign – it is the strategy. In a…
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MAA Ad of the Week: Xbox from Droga5
Droga5 in the US and elsewhere keeps shuffling its deck, suggesting it isn’t quite the creative powerhouse (yet) that Accenture…
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MAA Ad of the Week: Wieden+Kennedy London for Malibu
Malibu isn’t a bright pink drink but it should be – brash and a bit naff – so who better…
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Influencer head Joe Ellyatt picks his (location-based) Desert Island Ads
In a time where AI-generated visuals are everywhere, and brands can fake just about anything, I really appreciate campaigns that…
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Ian Colvin: rewriting the recipe – how brands can thrive with new HFSS regulations
Despite ASA push-back, the UK government’s commitment to HFSS legislation has advertisers re-evaluating their marketing approaches. Under the latest guidelines,…
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WPP: Is AI really a strategy?
Interesting interview with WPP CEO Mark Read in yesterday’s Sunday Times (subscription required to get behind its hefty paywall) with…
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MAA Ad of the Week: Poretti from Pablo
No idea if Poretti beer from (near) the Italian lakes will be a success (does it sound too much like…
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MAA Ad of the Week: 02 from VCCP
Cradle to grave stuff from any brand can be a bridge too far: ads are only a commercial message after…
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