Malibu isn’t a bright pink drink but it should be – brash and a bit naff – so who better to trumpet its benefits than Brian Cox in a revolting pink suit?
Cox is everywhere in adland these days, thanks to his success in ‘Succession,’ and this, from Wieden+Kennedy London, is one of his better efforts – inviting us to “clock off” from a process-driven world with a foaming tumbler of the coconut liqueur.
Big, brash and thoroughly unbelievable – which is what advertising needs to be sometimes.
