Analysis
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Florence Touzé: why advertising and communications should be tools for global transition
For many years the subject of responsibility in advertising and its impact on the economy, politics and society has been…
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MAA blast from the past: Southern Comfort
Covid-19 is reported to be driving many of us to drink, so which tipple should we choose? Booze ads are…
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Matt Charlton: can adland hit the right note this Christmas?
Through the foggy masked-covered gloom of October Christmas for adland is coming upon us fast. That means inevitably so are…
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Giles Keeble: Howard Gossage was right all those years ago, we need more generalists
I recently came across a D&AD discussion in which Naresh Ramchandani argued the case for generalists. It reminded me of…
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Ali MacCallum of Kinetic: programmatic points Out of Home to a better post-Covid future
If anything is defining the impact of Covid it is uncertainty. Not knowing how the pandemic will develop in terms…
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The Media and Marketing Podcast – Jo Allan of Newsworks
The latest Media and Marketing Podcast, hosted by John Reynolds, features newly-appointed Newsworks MD Jo Allan. Allan is a former…
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MAA blast from the past: Air France (remember when you could do this?)
You can still fly of course (if masochism’s your thing) but the days when BETC Paris could orchestrate all kinds…
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Talon: back to Old School: media planning lessons post-Covid
New work by JCDecaux and Clear Channel reflects changing times, deeper thinking and wider implications for media planning. By Nick…
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World’s top advertisers see signs of recovery in adspend
Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to…
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