MAA blast from the past: Air France (remember when you could do this?)

You can still fly of course (if masochism’s your thing) but the days when BETC Paris could orchestrate all kinds of oh-la-la for Air France seem a lifetime away.

Here’s probably the best known from 2015.

And one of those ‘safety videos’ that all the airlines were spending bucks on, from 2018.

https://www.youtube.com/watch?v=Fi4RS7aARSo

Maybe one day….

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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