Analysis
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David Blaseby of MullenLowe Profero: how creative agencies can succeed at CX
The recipe for successful CX implementation. I’m not a good cook beyond the basics. Ask me to make anything fancy…
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MAA blast from the past: Playstation’s ‘Mental Wealth’
There were some pretty wacky ads around at the turn of the century and this was assuredly one of them,…
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How to successfully promote your financial firm
Is your financial firm currently banging on that proverbial glass ceiling? If so, you might want to consider smashing through…
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MSQ’s Kate Howe picks her Desert Island Ads
Kate Howe is executive director at MSQ. She joined MSQ in 2020 and is responsible for shaping and implementing the…
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Fearless Group’s Jerry Judge: why advertising needs to be seductive not instructive
Why are you so much cuter than me? When I first moved to the US, industry folk would (discreetly) ask…
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You & Mr Jones’ Nick Emery on why we need a new breed of media agencies
Crater Lake & Co is a new kid on the block among the burgeoning ranks of consultants – these days…
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Amp sound branding’s Michele Arnese: why brands investing in sound climb higher up the scale
Could your brand currently be recognised if it cannot be seen? Even pre-Covid, consumers were flocking to ‘brand invisible’ environments,…
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MAA blast from the past: that other Sony Bravia ad
Most people can recall the Sony Bravia ‘Balls’ ad, with San Francisco covered in the things. Here’s another, from 2008,…
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George Parker: playing by the bizarre rules of the world’s biggest advertiser
So, Procter & Gamble has regained the lead over Amazon as the world’s biggest advertiser, spending $11.5 billion on global…
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