Is your financial firm currently banging on that proverbial glass ceiling? If so, you might want to consider smashing through this invisible barrier. The sooner you overcome this hurdle, the less likely your company will be to stagnate in its current position. Doing so will provide you with more scope for future growth and scalability, which in turn will allow you to give a much more comprehensive level of service to a far broader audience base.
Taking your financial firm to the next level is not going to be easy. If you’re to achieve this feat in a highly effective fashion, you must go above and beyond to advertise your business. Fortunately, advice on how to perform this crucial task can be found below.
To find out what you must do to successfully promote your financial firm, be sure to read on.
1. Benchmark your market share
Before you set about the all-important task of advertising your financial firm, it’s advisable that you take some time to benchmark your market share; this will entail you calculating the share of the financial services market that you hold in relation to the industry leader. With this information at hand, you will find it easier to position your organization among its competitors. Ultimately, this will help you to unearth a marketing strategy that matches your company’s size, stature, and brand image.
In order to benchmark your firm’s exact market share, it’s vital that you find a market share formula that works for you. Whether you calculate your share by value, by volume, or by traffic, being incredibly strategic in this instance will help you to set up a promotional process that is both scalable and sustainable.
2. Optimize your company website
In this day and age, most of your customer conversion process will take place online. If you wish to successfully reach, engage, and retain leads via the web, optimizing your company website should be one of your top priorities. With a robust platform in place in this instance, you will have the perfect focal point from which to extend your brand image far and wide.
Advice on how to optimize your company website for conversions can be found here.
3. Invest in local SEO
Do you want to position your organization as the leading financial firm in its community? If so, you should consider making local SEO one of your top priorities. Once you invest your time, effort, and money into a local SEO campaign, your business will be more likely to appear first when Google searches are conducted in your nearby service area.
To optimize your next local SEO strategy, you should include the following information on your online business listing:
Hours of operation
Photos of your firm
4. Harness the power of social media
If you’re serious about enhancing your consumer outreach program, you might want to consider taking full advantage of social media. By harnessing the power of social sites such as Facebook, Twitter, and Instagram, you will have the capacity to interact with your audience members in a highly succinct and cohesive fashion. Crucially, this will allow you to cut out the middle-man that usually separates you from your clients, which ultimately means that key information will be less likely to get lost in translation.
To effectively advertise your financial firm via social media, you should:
1. Choose a social platform that matches your ideal customer outreach strategy
2. Set yourself up with a content calendar and upload posts on a periodic basis
3. Actively encourage customer engagement by initiating online conversations
4. Share different forms of content (text, video, photographic, infographic, etc.)
5. Address potential problems and consumer complaints in an efficient and timely fashion
6. Cultivate a community of users that actively engage with your content
7. Refrain from making promises that you won’t have the capacity to keep going forward
8. Above all else, provide value to your consumers through both your content and your web-based services
5. Embrace digital storytelling
Making your potential clients feel comfortable with your financial firm is one of the most important tasks that you face. In order to achieve this crucial feat, it’s advisable that you put a face to your name by embracing digital storytelling. This will make your financial firm seem much more approachable, which in turn will help you to generate more leads going forward.
6. Offer a cutting-edge service
No matter which pieces of the above advice you choose to heed, all of the hard work that you put into your marketing endeavor will prove fruitless if you fail to provide a cutting-edge level of service. Regardless of how well you promote yourself, you aren’t going to retain a dedicated client base if your service system isn’t up to scratch. It is highly recommended that you devote time, effort, and money to the all-important task of optimizing the financial assistance that you provide.
There are a number of things that you can do to enhance your service range, one of which being to embrace automation. Once you integrate automation tech into your day-to-day service range, you will have the capacity to provide more financial assistance, to a wider audience base, over a far more sustained period of time. What’s more, automation will help you eradicate tedious admin tasks from your daily workflow. Ultimately, this will allow your staff members to dedicate more of their time, effort, and resources to other important financial tasks.
To find out more about why automation is absolutely integral to the modern business process, click here.
Unfortunately, your money-handling skills will only get you so far in your financial firm business venture. If your much-loved organization is to one day scale the lofty heights of its industry, you must make a conscious effort to advertise the range of services that you provide.
When you decide to take on this difficult yet rewarding challenge, be sure to remember all of the advice and guidance laid out above.