Analysis
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MAA Ad of the Week: Apple’s musical history
Belated perhaps (the end of last week was a losing battle with Orange in France) but Apple’s Start Up with…
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WPP surges ahead in Q3 2021 but loses British Airways to Uncommon
WPP CEO Mark Read will have mixed feelings this morning: on the one hand his marcoms empire reports 15.7% organic…
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Patrick Collister’s 80s blast from the past
In a long career in advertising Patrick Collister, a one-time head of design for Google in the UK, has happened…
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Talon’s Lucy Baumgartner: IPA EffWorks Global, COVID-19 and Out of Home
A recap of IPA Effworks Global 2021 from Talon newcomer Lucy Baumgartner With the promise of the best new thinking…
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Are ladders and funnels the keys to today’s advertising?
Been writing aabout advertising and marketing – on and off – for quite a while now so how come “funnels”…
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Adscam’s George Parker: for whom the Dell tolls
I must say, I nearly choked on my breakfast beer when I read that Dell is putting Yara Shahidi, the…
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Climate change: can ad-induced “brain pollution” be the real problem?
Remember when subliminal advertising was deemed a threat to humankind? No? Well it was “the use by advertisers of images…
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Giles Keeble: can creativity still function in a woke world?
Times have changed. Thirty or so years ago Ron Collins did a radio ad for Bergasol in which the voice…
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Silvia Sparry of Xaxis: will creativity solve digital advertising’s cookie-free dilemma?
With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build…
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