MAA Ad of the Week: Apple’s musical history

Belated perhaps (the end of last week was a losing battle with Orange in France) but Apple’s Start Up with composer AJ Dunn was a noteworthy effort.

Agencies often blather on about ‘storytelling’ but this is a real story: 45 years of Apple computer noises.

Interesting that it coincided with Facebook’s feeble revamp to Meta. This Apple effort is, if you like, meta: computers making reality but, in this case, strangely uplifting.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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