Analysis
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Media Marketing Compliance’s Jane Dormer: audits not aggro must be the mantra for 2022
Marketing procurement has always been an asset to any brand. And it can be for agencies too. Never more so…
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Edisen’s Henric Larssen: scaling up your creative can cure shiny object syndrome
If you’re familiar with Ecclesiastes 1:9 you’ll already know ‘there’s nothing new under the sun.’ This is perhaps truer of…
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MAA Ad of the Week: Amazon’s Alexa by Lucky Generals
This year’s Super Bowl has offered an interesting selection so far, with new advertisers aplenty – some of whose products…
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Graham Swallow: which demographic offers the most untapped potential for brands?
The Facebook juggernaut has shown its first signs of weakness in 2022, with ad revenue down several billion and users…
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Unilever’s travails show disconnect between marketers and shareholders
Do marketers and shareholders inhabit the same universe? Some shareholders are clamouring for Unilever to be broken up following its…
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Publicis bounces back in 2021 with 10% organic growth
Publicis Group delivered the goods in 2021 with organic revenue up 10% on Covid-battered 2020, up3% on the more meaningful…
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George Parker: welcome to the metaverse… now, go home
Metaverse mania continues to take over the ad biz. Every one of the ad trades (I do not include MAA…
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AA WARC: UK adland heads for record £30bn
The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected,…
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Half of UK consumers plan to reduce carbon footprint through food choices
A new study of UK consumers’ food choices by media platform Teads with Kantar shows that 40% claim to have…
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