Analysis

Is big agency threat to Cannes about money or relevance?

Is Publicis Groupe right to pull out of the Cannes International Festival of Creativity and all the other big international and (presumably) national awards? New Publicis boss Arthur Sadoun says it’s spending the money (Publicis probably spends upwards of $20m ...

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How Lego revived itself through embracing social disruption

By Anthony Svirskis As a case study in how a brand turned around its financial fortunes by wholeheartedly embracing the power of social media, Lego is a pretty difficult one to beat. At the turn of the millennium, the family-owned ...

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Helen Kimber: a headhunter’s guide to boost your career at the Cannes Lions

With some 15,000 attendees from 100 countries across eight days, the Cannes International Festival of Creativity – Cannes Lions – is the planet’s biggest gathering of the advertising, creative, digital and marketing world. It’s also one of the biggest networking ...

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Mike Nicholson of Brave: my Top Tips for Cannes

Mike Nicholson is executive creative director of independent London agency Brave. My Top Tips for Cannes My first pick is Meet Graham, the only person designed to survive on our roads. Part interactive sculpture, part educational tool and ultimately a ...

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Will YouTube’s top ad scorers win at Cannes?

With Cannes Lions 2017 on the horizon, YouTube has released its special edition Cannes YouTube Ads Leaderboard of highest scoring ads. These ads represent 11.8 million hours watched for the whole Leaderboard. The top ads include: Heartstring numbers from Knorr, ...

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