Analysis

Is Publicis Groupe right to pull out of the Cannes International Festival of Creativity and all the other big international and (presumably) national awards? New Publicis boss Arthur Sadoun says it’s spending the money (Publicis probably spends upwards of $20m ...

By Anthony Svirskis As a case study in how a brand turned around its financial fortunes by wholeheartedly embracing the power of social media, Lego is a pretty difficult one to beat. At the turn of the millennium, the family-owned ...

Cannes Lions has long been referred to as adland’s Oscars. And in the same spirit, much excitement has long revolved around who will win the Film Grand Prix. But the extent to which this is still valid is debateable in ...

With some 15,000 attendees from 100 countries across eight days, the Cannes International Festival of Creativity – Cannes Lions – is the planet’s biggest gathering of the advertising, creative, digital and marketing world. It’s also one of the biggest networking ...

On this week’s #MediaSnack Tom and David consider how strategy has become more important than media buying in determining success and giving marketers an edge. The increasing role of media thinking also fits into their on-going analysis of key changes ...

We’ve had lots of Top Tips for Cannes – Channel 4’s ‘We’re the Superhumans,’ road safety campaign Meet Graham and State Street Advisors’ ‘Fearless Girl’ have appeared most often here, you must have seen them by now – but Leo ...

Mike Nicholson is executive creative director of independent London agency Brave. My Top Tips for Cannes My first pick is Meet Graham, the only person designed to survive on our roads. Part interactive sculpture, part educational tool and ultimately a ...

With Cannes Lions 2017 on the horizon, YouTube has released its special edition Cannes YouTube Ads Leaderboard of highest scoring ads. These ads represent 11.8 million hours watched for the whole Leaderboard. The top ads include: Heartstring numbers from Knorr, ...

Will the 21st Century Woman be represented at Cannes? This is the first year in eight that I’ve not made the June pilgrimage to Cannes. Will I miss it? I tell people I won’t – and in a way, that’s ...