Analysis
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Four major developments the gambling industry has witnessed in 2022
Here are the four major developments in the industry in 2022. The gambling industry is gradually becoming one of the…
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MAA Ad of the Week: AKQA and Megaforce for Levi’s
Every now and then an ad appears which restores your faith in the old trade – every now and then.…
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Pixel Artworks’ Gavin MacArthur picks his Desert Island Ads
Gavin MacArthur is senior creative director at Pixel Artworks. Desert Island Ads Here I am ‘trapped’ on a desert island…
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MAA Ad of the Week: Ineos handwash from The&Partnership
The&Partnership doesn’t always get the credit it deserves for trying to up its creative game. The agency is best-known perhaps…
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MAA blast from the past: the first (and best?) iPhone ad
Apple is beginning the annual task of getting us to part with our money for the latest iPhone (14), which,…
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Jade Raad of Little Dot Studios: how do brands navigate today’s digital market?
Social media has evolved. Consumers wield all the power. Nearly half of Gen Z is using TikTok and Instagram for…
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Fiona Foy of Media Marketing Compliance: tough times need a hard look at media and agency performance
As if the last two years haven’t been enough for each of us, now we’re heading for the highest rates…
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MAA Ad of the Week: Gucci’s homage to Kubrick
We sometimes praise ads here for being “pleasingly bonkers.” Gucci has made a massive business from just that and never…
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Why your donations are important to a free MAA
Many thanks to the many readers – including companies – who have supported MAA over the past two years via…
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