Analysis
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WFA says client/agency relationships improving (a bit)
The World Federation of Advertisers (WFA) seems to be doing its best to improve client/agency relationships – strange that the…
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MAA Ad of the Week: Posten by Pol
So here we have that ((well-intentioned) fabricator of over-consumption Santa Claus and long-suffering Mother Earth, who’s finally reached the end…
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Battle for Manchester United may put football’s marketing appeal under yet more pressure
Football has changed with the Qatar World Cup – not necessarily for the better – and the decision by the…
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Brands need to clean up their financial act says new Mindshare report
The public consider companies evading tax, paying board members far more than other staff, and failing to pay staff a…
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Geoge Parker on art director legend George Lois
George Lois passed away on Friday at the age of 91. One of the all-time greats of the ad biz,…
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Adverity’s Mark Debenham: beyond the bargains – the search for real Christmas value
The launch of early access Prime Day was just the latest sign that festive sales are getting ever earlier and…
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MAA Ad of the Week: World Cup Nike scores once again
It’s a World Cup and you expect something special from Nike and Wieden+Kennedy – if only to get official sponsor…
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Sorrell’s S4 Capital bounces back although question marks remain
S4 Capital, owner of Media.Monks among many others, and its india-rubber boss Sir Martin Sorrell may be down but they’re…
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MMC’s Broderick tells advertisers to focus on value and transparency in hard-hitting address
The marketing procurement community needs to spend more time focussing on media and marketing effectiveness Stephen Broderick (below), senior partner…
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