Analysis
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Marianne McKenzie Yallop: if data is the new oil, why are marketers so willing to give theirs up?
Clive Humby’s declaration back in 2006 that ‘Data is the new oil’ is, at this point, almost the mantra of…
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Digital Out of Home drives people to social media says new Neuro-Insight and Ocean study
Digital Out of Home, increasingly prominent as a broadcast medium, has received another boost with a new study from Nueuro-Insight…
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BMB CCO Matt Lever picks his Desert Island Ads
Desert Island Ads I was going to theme all of my selections here around sugary baked goods, ice cream brands…
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In a personality-free world Rupert Murdoch continues to intrigue at 92
Observers, and maybe some participants, often bemoan the lack of big personalities in the ad, marketing and media world. Since…
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MAA Ad of the Week: B&Q from Uncommon
Not a vintage week – they’re, alas, becoming too common these days – but some interesting ads nevertheless. It takes…
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MAA blast from the past: Nike – ‘write the future’
Haven’t had one of these for a while. chatting to a seasoned creative director the other day we decided that…
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Tesco and BBH craft the scary ‘Goof of the Year’
Tesco now has its “very own filter that you can use across TikTok, Instagram and Snapchat,” the supermarket giant says.…
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Kathryn Jacob: the Oscars – what can advertisers learn from silver screen storytelling?
The 95th Academy Awards (or the Oscars to you and me) are upon us. The annual event is often discussed…
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MAA Ad of the Week: Liquid Gold’s ‘Your Grandma’s Energy’
Why is agency creativity so moribund? There are exceptions of course, in the UK Uncommon has made major waves on…
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