Analysis
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Reed Smith: World Cup advertising – planning an ambush
By Nick Breen (partner) and Mikaela Belcher (associate) at Reed Smith. FIFA has reported that the World Cup 2022 group…
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MAA Ad of the Week: Ray Parlour for Arsenal Retro
It’s not often these days that an ad makes you smile but Arsenal ‘Invincible’ Ray Parlour for the club’s Retro…
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Five agencies make the MAA UK Agency of the Year shortlist
Five isn’t so short but any number of agencies could put their hand up to be UK Agency of the…
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WFA says client/agency relationships improving (a bit)
The World Federation of Advertisers (WFA) seems to be doing its best to improve client/agency relationships – strange that the…
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MAA Ad of the Week: Posten by Pol
So here we have that ((well-intentioned) fabricator of over-consumption Santa Claus and long-suffering Mother Earth, who’s finally reached the end…
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Battle for Manchester United may put football’s marketing appeal under yet more pressure
Football has changed with the Qatar World Cup – not necessarily for the better – and the decision by the…
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Brands need to clean up their financial act says new Mindshare report
The public consider companies evading tax, paying board members far more than other staff, and failing to pay staff a…
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Geoge Parker on art director legend George Lois
George Lois passed away on Friday at the age of 91. One of the all-time greats of the ad biz,…
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Adverity’s Mark Debenham: beyond the bargains – the search for real Christmas value
The launch of early access Prime Day was just the latest sign that festive sales are getting ever earlier and…
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