Analysis
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Ocean Outdoor’s DeepScreen Alive opens up a new world of 3D DOOH theatre
Building on the success of DeepScreen®, spectacular 3D illusions which elevate out of home brand experiences, Ocean Outdoor has launched…
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Ocean Outdoor’s environmental ad fund to support 13 causes fighting climate change
As the world reaches a pivotal moment in climate change and the future of Britain’s wildlife hangs in the balance,…
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VCCP storms UK agency billings table – now it should get the recognition it deserves
Do creative agency billings matter? Or, in the era of project work and all sorts of ancillary activities – customer…
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WPP joins Biden-supported Media Freedom Cohort
WPP has joined the Media Freedom Cohort, comprising the likes of Associated Press, The New York Times, Microsoft, Google, BBC…
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Can new IPA leader Krichefski improve agency mental health?
GroupM UK and EMEA CEO Josh Krichefski is the new president of the UK’s IPA agency trade body and his…
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MAA Ad of the Week: Barilla from Publicis’ Le Pub
There have been some decent ads this week, House 337 for PETA and Quiet Storm for the Women’s Equality Party…
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Marianne McKenzie Yallop: if data is the new oil, why are marketers so willing to give theirs up?
Clive Humby’s declaration back in 2006 that ‘Data is the new oil’ is, at this point, almost the mantra of…
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Digital Out of Home drives people to social media says new Neuro-Insight and Ocean study
Digital Out of Home, increasingly prominent as a broadcast medium, has received another boost with a new study from Nueuro-Insight…
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BMB CCO Matt Lever picks his Desert Island Ads
Desert Island Ads I was going to theme all of my selections here around sugary baked goods, ice cream brands…
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