Analysis
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MAA Ad of the Week: Mother for KFC
Mother always seems to get its clients on the telly, even though it genuflects in all the right places to…
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MAA Ad of the Week: Adidas for Women’s World Cup
The FIFA Women’s World Cup is almost upon us and it’s proving a bonanza for agencies as advertisers fall over…
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Pierre Naggar : brands that build advertising equity needn’t fear the “no data zone”
GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation,…
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Deb Stambaugh of Quantcast: why AI makes marketers more human
AI has been around for many years now, but with the likes of ChatGPT and Bard making headlines, there’s been…
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Ocean Outdoor introduces long form with Headliner network
Ocean Outdoor is rolling out a new super-premium cinematic out of home package giving agencies and advertisers the opportunity to…
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Can AI close the ‘Expectation Gap’ for in-house agencies ?
60% of brand owners plan more in-house – only to be disappointed. In the recent ‘State of In-Housing’ report (authored…
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Joan London ECD Kirsty Hathaway picks her Desert Island Ads
I’m stuck on a desert island? Away from slack, emails, zooms, social media, WhatsApp and middle-of-the-night wake ups from my…
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MAA Ad of the Week: Uber Eats from Buzzman
French folk like to test out their favourite products – is the camembert squishy enough? – so online ordering has…
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Rescue dogs and cats seek Love for Life in interactive outdoor campaign
Mayhew was a winner in Ocean’s annual digital creative competition As a record number of owners are forced to give…
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