Analysis
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MAA Ad of the Week: Guardian’s ‘Not for Sale’ from Lucky Generals
Newspapers, yes they still exist, often bring the best out of agencies – the New York Times by Droga5 currently…
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George Parker: ad agencies’ mission to obfuscate the English language
Yes, I am a crotchety old geezer who constantly despairs about the current state of the ad biz. But above…
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MAA Ad of the Week: The Big Issue from the7stars
UK PM Rishi Sunak is discovering the truth of Harold Macmillan’s observation, when he was asked what was the greatest…
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MAA blast from the past: M&S’ Mrs Claus from Y&R
Seems odd to be reviving a snowy Christmas ad when the UK is in the midst of a most unseasonal…
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Exploring the Intersection of advertising and the stock market
The intersection between advertising and the stock market is a fascinating subject to explore, with implications that can affect all…
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Mark Izatt from Cream picks his Desert Island Ads
Mark Izatt is director of creative at Cream. Chanel N°5 with Nicole Kidman 2004 This is an ad from a…
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Giles Keeble: why there’s still a role for creativity in the age of social media and ChatGBT
After my last column about how many of the award winning as ads of the 70s and 80s would not…
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Louise Millar: Capitalising on Gen Z’s IRL awakening with brand experience
Gen Z – aka the “loneliest generation” – exited the pandemic buoyed by a newfound appreciation for in-person interactions, which…
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WARC: recovering global adspend to hit $1trn in 2024 – just five tech giants dominate
Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – dominate global ad expenditure and are set to increase…
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