MAA Ads of the Year: Marmite ‘Baby Scan’ from adam&eveDDB

Adam&eveDDB, without the bind of a John Lewis ad for the first time in years, is still the UK’s most accomplished agency in many respects and its ‘Love it or hate it’ work for Marmite remains a good example.

Here we have the agency inflicting the contentious condiment on unborn babies, who can signal whether they’re a lover or hater.

If it was a cockapoo or something there would doubtless be complaints.

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