Adam&eveDDB, without the bind of a John Lewis ad for the first time in years, is still the UK’s most accomplished agency in many respects and its ‘Love it or hate it’ work for Marmite remains a good example.
Here we have the agency inflicting the contentious condiment on unborn babies, who can signal whether they’re a lover or hater.
If it was a cockapoo or something there would doubtless be complaints.
