Analysis

On this week’s #MediaSnack episode Tom and David discuss the hypothesis that media mess is distracting marketers, leading to lower quality advertising and encouraging consumers to reject brand messages. The latest report from GroupM called ‘The State of Video’ suggests ...

John Lewis Partnership advertising this Christmas is in the land of make-believe (and why not?), with the ad for John Lewis featuring an imaginary monster and for Waitrose with a pub in the middle of nowhere filled with people, including ...

Is adland a more misery-inducing location than it used to be? Most people would probably say yes, if only because – for those who survived a few years – recollections tend to be the good bits. But there’s also a ...

There’s been much talk recently of the increasing pace of management change in media agencies – a number of high profile British bosses have left recently – but, arguably, more significant is the changing of the guard in the upper ...

A new report by ID Comms has found that 41 per cent of advertisers admit they are still using media technology “ineffectively” or “completely ineffectively.” The technology, which is now used to power most digital media buying, is now an ...

Hailed by aficionados as a cinematic masterpiece, the original Blade Runner set out a fascinating vision of the near future when it was released in 1982. Set in the year 2019, bounty hunter Rick Deckard, played by Harrison Ford, is ...

Who says advertising doesn’t work? Price comparison site Gocompare has just rejected a £460m offer from ZPG, owner of property portal Zoopla and rival site uSwitch, saying it undervalues the company. A company built on ads created by the veteran ...

I’ve been very fortunate to have worked on the last five football World Cups – for sponsoring and (mainly) non-sponsoring brands. I managed to get to a few too. France, Japan, Germany, South Africa, Brazil. Awesome tournaments. Amazing destinations. Brilliant ...

It’s increasingly rare for CMOs and brand directors to stay in place for more than a few years, with this decline of tenures often linked to the rise in short-termism and associated pressures. New arrivals come into the business and ...