Analysis

Will the 21st Century Woman be represented at Cannes? This is the first year in eight that I’ve not made the June pilgrimage to Cannes. Will I miss it? I tell people I won’t – and in a way, that’s ...

Advertisers and their agencies are heading in opposite directions when it comes to working out how terms of business can be constructed to ensure they are mutually beneficial, according to a new report from media change consultants ID Comms. The ...

1. CLR James in ‘Beyond a Boundary’ wrote: “What does he of cricket know who only knows of cricket?” I used to substitute ‘advertising’ for ‘cricket’ – a point Jeremy Bullmore has made in the past with particular reference to ...

The most recent report by the Association of National Advertisers (ANA) is an eye opener for the adtech industry. The report provides insights into the problems with programmatic ad buying, specifically the fact that there is no measurable way to ...

On this week’s #MediaSnack Tom and David mark the one-year anniversary of the landmark Media Transparency Report published by the Association of National Advertisers on 7th June 2016. This week they focus on changes in the use of media technology ...

Out of Home advertising can lead the media industry as digital transformation moves from the digitisation of analogue media – “digital as a screen I can go to” – to the reinvention of traditional media – “digital coming to where ...

Google is adding a default adblocker to its Chrome web browser, which will obviously have a big impact on digital advertisers. Here’s what Conversant EMEA’s Robin Davies thinks. “Ad blocking is really a result of poor quality, irrelevant ads being ...

Real Madrid is the world’s most “powerful” football brand according to the latest annual report from Brand Finance (hardly surprising as they’re the best club team) but Manchester United remains the most valuable at $1.7bn because of its success in ...

“I’m comin’ up so you better get this party started”, as Pink once sang. Except in my case it would be “I’m comin’ up so you better finish your drinks, tidy up, unplug the stereo, flush the drugs down the ...