Analysis

Paul Wright of iotec: what the ANA code means for adtech

The most recent report by the Association of National Advertisers (ANA) is an eye opener for the adtech industry. The report provides insights into the problems with programmatic ad buying, specifically the fact that there is no measurable way to ...

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Tom Denford and David Indo from ID Comms: the great year of media transparency

On this week’s #MediaSnack Tom and David mark the one-year anniversary of the landmark Media Transparency Report published by the Association of National Advertisers on 7th June 2016. This week they focus on changes in the use of media technology ...

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Real has the power but Man U remains top of the brand table

Real Madrid is the world’s most “powerful” football brand according to the latest annual report from Brand Finance (hardly surprising as they’re the best club team) but Manchester United remains the most valuable at $1.7bn because of its success in ...

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