Analysis

In these trying times for newspapers it’s easy to forget that they were one prized ad agency accounts (difficult admittedly as journalists and creatives rarely saw eye to eye.) The Sun used to have a whole studio in central London ...

Angela Freeth is marketing campaign manager for on-demand laundry company, Laundrapp. She began her career at AXA PPP Healthcare before moving into the hospitality sector to specialise in marketing and communications at Hand Picked Hotels group. After five years in ...

When the late Alan Parker left CDP to launch a production company with producer Alan Marshall he picked up lots of work from his old firm (who also bankrolled the nascent company.) One such task was a seemingly modest thirty ...

There will be many tributes rightly paid to Alan Parker who died last week. His importance to CDP, to advertising in general and, of course, to the film industry cannot be overestimated. The effect he has had on all our ...

The holding companies might be losing as much as 23% of their revenue year-on-year (Omnicom), but new business has remained relatively resilient through 2020. In the first half of 2020, according to independent marketing consultancy R3, total new business revenue ...

Toyota made headlines by announcing it would dispense with its brand name in Europe and henceforth rely on its logo – three overlapping ovals – to let us know whose brand you’re looking at. At the same time, the symbol ...

Alan Parker, who began as a copywriter at CDP in the 1960s and taught himself how to direct in the agency’s basement before commencing a distinguished career in feature films, has died aged 76. Among his films were Bugsy Malone ...

The UK is battening down the hatches again on Covid-19 after ONS figures reveal the number of cases in the UK is rising again. PM Boris Johnson has delayed a further series of lockdown relaxations (theatres etc) alongside new localised ...

When it comes to sonic branding and strategy, no brand I can think of has done it better, bigger or longer than Coca-Cola. I’d even be as bold to say that it is the pioneer of sonic branding. It’s led ...