Analysis

Niki Macartney of Southpaw: the world’s given up on advertising – why not try oddvertising?

How reassuring to see the Cannes juries last week recognize and reward the antithesis to the vacuity of perfume advertising. Kenzo’s playful ‘Mutant Brain’ campaign picked up ten Lions across a number of categories, having successfully stuck two fingers up ...

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Ian Bates of Prophecy: the chorus line of celebrities are the real enemies of Cannes, not the tech companies

Blaming tech companies for the current soul searching being undertaken by the Cannes festival owner Ascential has become a fashionable thing to do. But I think it’s rather unfair. While the oft-quoted Snapchat ferris wheel might well be an example ...

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Cannes Lions gives thumbs down to (most) British agencies

Are Cannes Lions an accurate guide to the health of an agency, even a whole industry? Not everyone enters of course and some enter more than others. Publicis agencies won’t be entering any next year. There’s also the point that ...

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Is big agency threat to Cannes about money or relevance?

Is Publicis Groupe right to pull out of the Cannes International Festival of Creativity and all the other big international and (presumably) national awards? New Publicis boss Arthur Sadoun says it’s spending the money (Publicis probably spends upwards of $20m ...

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