Analysis

In this week’s #mediasnack, Tom Denford and David Indo from ID Comms look at the key issues in media, including the release of transparency guidelines by America’s 4As, the Sony media review and Facebook’s advertising appeal. Tom and David address ...

I convince myself from time to time that I have lost the plot on the rapidly changing world of marketing and advertising. Then I stand back and attempt to assess what I’m being told or read. I had a mailing ...

London-based corporate advisory firm Ciesco has produced its take on the 2015 merger and acquisitions scene, clocking 1105 deals in marketing technology, mobile, digital media, advertising, data and analytics and related sectors, a 7.5 per cent increase on 2014. The ...

This is a bit risky – rounding up the best ads of 2016 on a monthly basis. No leaving it until the end of the year and forgetting the odd lapse of, er, judgement. Anyway, we liked Kwik Fit’s Christmas ...

With the recent news that Xerox is about to split itself into two units, in common with other once great companies such as HP, Yahoo and EBay that have fallen on increasingly hard times, I am reminded of the years ...

2015 was a dynamic year for account reviews amongst agencies globally, with 7000 individual reviews tracked in the R3 New Business League table. R3 Principal Greg Paull (left) says: “Marketers were constantly looking for the right mix of creative, digital, ...

By Sydney Finkelstein “Jay was not a copywriter or an art director; he was like a basketball manager, or a coach, he made people better. It was instinctive, in his gut; he knew how to make people better.” – David ...

The latest #MediaSnack revisits the ongoing changes at Publicis Groupe. A key US analyst has recommended the stock as a buy and ID Comms recently took lunch with institutional investors in the media sector at a special ID Comms Q&A ...

The Super Bowl. The Oscars. The two iconic days in the TV calendar. The two days when the nation comes together as one and gathers round the TV to watch. Must-see TV that is so must-see that setting the DVR ...