Analysis

Tom Denford and David Indo from ID Comms: cracks in the media “walled gardens”

On this week’s #MediaSnack Tom and David get excited that digital media behemoths Google and Facebook, so dominant of global digital media investment, are softening their stance on allowing external verification and measurement. Are the walls around their highly successful ...

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George Parker: why these nine greats are my ad heroes

The founder and author of Adscam, and sage of Idaho, chooses nine people from his long, varied and uniquely distinguished career.   My Ad Hero. How about Heroes? Oh dear, Oh dear, when Stephen invited me to contribute to his ...

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Laurence Green: why Pat Fallon is my ad hero

The co-founder of 101 picks a friend and one-time partner who made Minneapolis famous – for advertising. My Ad Hero I don’t really do heroes. Perhaps I bring a planner’s natural scepticism to bear too readily. Perhaps too many candidates ...

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ID Comms exclusive: Tom Denford and ANA CEO Bob Liodice on media transparency

In this week’s #mediasnack Tom chats to Bob Liodice, CEO of the US Association of National Advertisers about the decision to launch its media transparency investigations last year and what has changed as a result. They start off by summarising ...

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Lee Hoddy of Conran Design Group picks his (political) Desert Island Ads

Lee Hoddy (below) is creative partner at Conran Design Group, now part of Havas UK. Before joining Conran Design Group, Hoddy founded branding specialists 35 Communications with Thom Newton in 2003, which merged with Conran in 2008. He has worked ...

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Surprise as Kraft pulls £112bn Unilever bid

Kraft (or Kraft Heinz as it now is following the merger of the two American food businesses by Warren Buffett’s Berkshire Hathaway and Brazil’s 3G Capital) has pulled its mooted £112bn takeover of Anglo-Dutch Unilever, “amicably” it seems. Which makes ...

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Carter Murray: why Harry MacAuslan is my ad hero

There’s a theme emerging already in My Ad Hero: the huge impact some people make with their generosity in terms of time and wisdom. Carter Murray of FCB chooses an accomplished account man, entrepreneur, arts patron and painter. When Stephen ...

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Matt Charlton: why Nick Kendall is my ad hero

In the second in our series My Ad Hero Brothers and Sisters CEO Matt Charlton chooses a planner who introduced strategy to luxury and taught him the importance of generosity in an ad agency. I’ve been lucky enough to work ...

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Tom Denford and David Indo of ID Comms: P&G calls the most important pitch of 2017

On this week’s #MediaSnack Tom and David consider the announcement by P&G to launch a media agency pitch in some key European markets including U.K., Germany, Austria, Switzerland, Nordics and Ireland with media budgets across the region estimated at around ...

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