Analysis

MAA blast from the past: Ameriquest’s medics

There are an awful of of things you can’t do or show in ads these days – maybe that’s why the outlook sometimes seems a bit dreary – and humour in hospital (as opposed to the ancient “humour in uniform”) ...

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Who are the candidates for our 2020 Person of the Year?

Is it time to do a review of 2020? Well we kind of did that with our multifarious Agencies of the Year and the dust still has to settle on this grimy old year. The end of year break will ...

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MAA blast from the past: wholesome(ish) Heinz Ketchup

Heinz has been making family-friendly ads since well into the last century: sometimes there’s the temptation to twist the formula as far as it will go and then a bit. Here’s a UK effort from 2002 (no idea who did ...

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WPP sets out ambitious plans as it emerges in one piece from bad old 2020

WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans and expectations. Under Strategic Goals we have: *Return core Communications business to sustainable growth. *Expand further into high-growth areas of ...

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MAA’s 2020 holding company of the year, advertiser and – UK creative agency

2020 was a particularly challenging year for the ad holding companies, pre-pandemic already facing challenges from the big consultancies – most notably Accenture, now armed with Droga5 – and the rush to digital and consequent hit on margins. For the ...

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