Analysis

Pip Bishop is head of creative at Y&R London. She has been a creative partner at the agency since 2000 and began her career at TBWA. She has won awards for Nissan, Virgin Atlantic, Virgin Trains, M&S fashion and M&S ...

This week sees the publication of “Small Fry,” the tell-all book by Steve Jobs’ first daughter, Lisa, and her less than fortunate experiences with a father that refused to acknowledge her for years, even though DNA tests proved conclusively that ...

It’s the height of the holiday season, when you can get yourself into all sorts of trouble by not speaking the language. With which tenuous link here are some funny language school ads, Babbel (from Wieden+Kennedy presumably) and, surprisingly, perhaps ...

The launch of our creative testing tool, Talon Canvas, has helped identify some key insights to answer this question. Using eye-tracking technology, the tool measures levels of attention to different zones within a piece of creative, creating an understanding of ...

A late posting on this site Friday afternoon caught my eye. It concerned an agency boss fulminating about the role of intermediaries and questioning their level of contribution to the pitch process. I thought it was a cheap shot. The ...

Lucy Barrett is client director of industry marketing body Radiocentre. She is a former editor of Marketing and spent five years as European communications director of JWT. Radio is booming in the UK according to the latest figures from the ...

Once it was the future. Now, apparently, crowdsourcing has had its day. Havas has shut down its Colorado-based crowdsourcing agency Victors & Spoils, which it bought in 2012 under the leadership of then-CEO, David Jones. At the time of the ...

Smart cities have long been a concept reserved for sci-fi films, but with recent technological advancements, they’re quickly becoming a reality. Media owners have begun to make city-wide audiences available and more addressable using smart city technology in less intrusive ...

Simon Dent is the founder of Dark Horses, the sports marketing agency backed by UK creative agency Lucky Generals. Dark Horses’ clients include Nissan, Wiggle, Just Eat, Peloton and Southampton FC. With the Premiership starting tomorrow (August 10) chief coaching ...