Analysis

Tom Denford and David Indo from ID Comms: where does programmatic go now?

Despite all the noise and negativity around programmatic, the narrative is slowly changing. Advertisers are starting to understand that programmatic is a marketing technique not a technology. In this week’s #MediaSnack Tom and David discuss three thoughts on the next ...

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Wunderman’s Chris Daplyn picks his (AI) Desert Island Ads

Chris Daplyn is UK managing director of Wunderman, the world’s biggest agency-owned digital agency. Prior to Wunderman he worked at Lida where he was group account director for the Mini UK account, where the agency relaunched the iconic vehicles, under ...

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Marika Roque: will the the new digital advertising guidelines solve viewability?

Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and a huge driver of consumer demand, but the standardization around the methodology has been nonexistent. The obstacles of standardized measurement ...

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Tom Denford and David Indo from ID Comms: P&G enters the agency lions’ den

In this week’s #MediaSnack, Tom and David focus on the third and most recent speech by P&G marketing boss Marc Pritchard. This time out Marc addressed the leaders of the world’s agency community at the 4As ‘Transformation’ conference in Los ...

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Anna Carpen: why BMP’s John Webster is my ad hero

18 Feet & Rising ECD Anna Carpen chooses the master of British TV advertising as her Ad Hero. John Webster (below) is arguably the person who had the longest reign as undisputed champion of the best work. He certainly wrote ...

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