Analysis

In this week’s #mediasnack Tom and David have been inspired to look at the art of media briefing. The trigger for this is recent research issued by the World Federation of Advertisers (WFA). The research asked leading marketing and agency ...

Despite all the noise and negativity around programmatic, the narrative is slowly changing. Advertisers are starting to understand that programmatic is a marketing technique not a technology. In this week’s #MediaSnack Tom and David discuss three thoughts on the next ...

An appreciation of John Salmon by Mike Everett (left)   Back in the seventies, Paul Smith and I asked John Salmon (below) how he got the job of creative director at Collett, Dickenson and Pearce. “I was in the right ...

Chris Daplyn is UK managing director of Wunderman, the world’s biggest agency-owned digital agency. Prior to Wunderman he worked at Lida where he was group account director for the Mini UK account, where the agency relaunched the iconic vehicles, under ...

A couple of years ago, I did a review of Michael Farmer’s wonderful book… Madison Avenue Manslaughter. At the end of the review I summed it up with this… On a final, final note, apart from Madison Avenue Manslaughter being ...

In Dave Eggers’ The Circle,’ the near future sees the merger of all the leading tech companies into one giant – dominating every aspect of life. There is no escape. Imagine a scenario where Google buys Facebook, or vice versa, ...

Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and a huge driver of consumer demand, but the standardization around the methodology has been nonexistent. The obstacles of standardized measurement ...

In this week’s #MediaSnack, Tom and David focus on the third and most recent speech by P&G marketing boss Marc Pritchard. This time out Marc addressed the leaders of the world’s agency community at the 4As ‘Transformation’ conference in Los ...

18 Feet & Rising ECD Anna Carpen chooses the master of British TV advertising as her Ad Hero. John Webster (below) is arguably the person who had the longest reign as undisputed champion of the best work. He certainly wrote ...