Analysis

On this week’s episode of #MediaSnack Tom and David discuss the value of Cannes and review the most bizarre media pitch that they have ever seen. They start off by sharing some observations from their trip to the Cannes Lions, ...

How reassuring to see the Cannes juries last week recognize and reward the antithesis to the vacuity of perfume advertising. Kenzo’s playful ‘Mutant Brain’ campaign picked up ten Lions across a number of categories, having successfully stuck two fingers up ...

Blaming tech companies for the current soul searching being undertaken by the Cannes festival owner Ascential has become a fashionable thing to do. But I think it’s rather unfair. While the oft-quoted Snapchat ferris wheel might well be an example ...

At the time I started to write this review, the world’s third largest holding company, Publicis, announced that they would not be entering anything in next year’s Cannes “Festival of Creativity,” nor indeed in any other awards show. The world’s ...

Are Cannes Lions an accurate guide to the health of an agency, even a whole industry? Not everyone enters of course and some enter more than others. Publicis agencies won’t be entering any next year. There’s also the point that ...

On this week’s #MediaSnack Tom and David discuss training, knowledge and skills in media. As part of their review of the implications of the 2016 ANA Media Transparency Report, they highlight one of its key recommendations: the need for advertisers ...

“Why do you need yet another panel on diversity when you have the Glass Lion?” observed an ECD out in Cannes this week who shall remain nameless. With sexist ads back in the news this week, it is a comment ...

Not being at Cannes I can’t speak about the quality of the presentations – I leave that to my good friend Jane Austin – but here’s an interesting one available on YouTube from McKinsey partner and digital wizz Jason Heller. ...

Is Publicis Groupe right to pull out of the Cannes International Festival of Creativity and all the other big international and (presumably) national awards? New Publicis boss Arthur Sadoun says it’s spending the money (Publicis probably spends upwards of $20m ...