Analysis

Tom Denford and David Indo at ID Comms: is media ruining advertising?

On this week’s #MediaSnack episode Tom and David discuss the hypothesis that media mess is distracting marketers, leading to lower quality advertising and encouraging consumers to reject brand messages. The latest report from GroupM called ‘The State of Video’ suggests ...

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NABS tries to tackle modern day misery in adland

Is adland a more misery-inducing location than it used to be? Most people would probably say yes, if only because – for those who survived a few years – recollections tend to be the good bits. But there’s also a ...

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Gocompare and Bet365 demonstrate some old truths for new-fangled advertisers

Who says advertising doesn’t work? Price comparison site Gocompare has just rejected a £460m offer from ZPG, owner of property portal Zoopla and rival site uSwitch, saying it undervalues the company. A company built on ads created by the veteran ...

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UM’s Adam Morton: are true brand guardians a dying breed?

It’s increasingly rare for CMOs and brand directors to stay in place for more than a few years, with this decline of tenures often linked to the rise in short-termism and associated pressures. New arrivals come into the business and ...

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