Analysis

Javier Campopiano recently joined Grey as CCO for Europe and Global Clients. He joined Grey from FCB Mexico and prior to that spent four years at Saatchi & Saatchi where he helped to produce the Cannes award-winner ‘It’s a Tide ...

Sky was the UK’s biggest spender on traditional advertising in 2019 according to Nielsen AdIntel data. Procter & Gamble overtook Sky in 2018, but slips back to third place behind McDonald’s. Total traditional adspend increased by over £55m in 2019 ...

What is stress really doing to our work? The epidemic of stress in advertising is often discussed as a purely moral or ethical dilemma. And we should certainly focus on ensuring we have healthy and happy people. But what if ...

By Luke Willbourn Trade body Outsmart recently announced the final figures for 2019, showing annual OOH revenue in the UK, was up 7.6 per cent from 2018 at £1.3 billion. The last quarter of 2019 was also the most successful, ...

As Veganuary ends we have seen a number of FMCG brands embracing the trend for all things plant-based. The calendar is smattered with short-term flashes of marketing opportunity, be it Veganuary, Go Sober for October, Black Friday or Cyber Monday. ...

Picture the scene, if you will. A YouTube clip begins with a woman wearing black vinyl, high-waisted chaps-style knickers and a cut-out orange bra. She drags a neon bar behind her. The camera pans up, and she turns to look ...

OK, so the Super Bowl fever is finally subsiding. The best news is that my favorite ad, “Loretta,” from Google has been ranked amongst the top three of the 62 spots that ran throughout the game. And, by the way, ...

Blue Monday (January 20 this year) is the day when the realities of overspend in December come home to roost. But it’s also a time when structural changes in organisations are implemented. So for many an unlucky person it could ...

Simon Hathaway is EMEA MD of retail agency Outform. He has worked in senior positions at Publicis Groupe’s Saatchi & Saatchi X and at Cheil Worldwide on Samsung. Babycham – 1986 It was the first drink specifically target at a ...