Analysis

There’s a huge amount of convergence on social media: there are some aesthetics that individuals and brands can’t resist when posting. And when all these people and brands post and discuss similar things in similar ways, those patterns can be ...

Last week Fallon held a reunion party at the legendary Star & Garter based on a) it has been a long standing venue for agency knees-ups and b) it was a walk down memory lane for the Fallon crew as ...

Liz Richardson is managing partner at behavioural communications agency HeyHuman. Desert Island Ads Like any true experiential marketer, I want my desert island to be teeming with interesting brand activations. I’m not going to settle for traditional, stale sampling campaigns, ...

Havas has made its first significant deal in a while with the acquisition of a 51 per cent stake in Buzzman, probably the best independent agency in Paris – and MAA’s International Agency of the Year in 2017. Buzzman’s clients ...

Last month Twitter rolled out a new video ad bidding option. It allows advertisers and marketers to run videos of 15 seconds or shorter, but they’ll only be charged if the user watches the ad for a full six seconds. ...

It’s been quite the journey. In-housing still isn’t understood in the way I’d like, but there’s no denying it’s become a valuable, mainstream marketing operation today. Household names have adopted the practice in recent years – the likes of Sky ...

Kit Altin is chief strategy officer of The Gate London, the creative and media agency in MSQ Partners. Dunlop – Tested for the Unexpected I still have my school folder from 1993, covered in stills from this ad. I wasn’t ...

Facebook has had its fair share of bad press, audience challenges and brand safety issues amidst its meteoric growth. It released a report last week on the benefits of combining Facebook and Outdoor advertising that is a welcome realisation that ...

A lot has been written, including by yours truly, about advertisers focusing on short-term tactical goals and ROI rather than long-term brand building. One element of short-term marketing thinking is the over-focus on ROI, an efficiency rather than effectiveness metric. ...