Analysis

Grey Europe’s Javier Campopiano picks his Desert Island Ads

Javier Campopiano recently joined Grey as CCO for Europe and Global Clients. He joined Grey from FCB Mexico and prior to that spent four years at Saatchi & Saatchi where he helped to produce the Cannes award-winner ‘It’s a Tide ...

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Sky on top as UK’s biggest trad ad spender with £178m

Sky was the UK’s biggest spender on traditional advertising in 2019 according to Nielsen AdIntel data. Procter & Gamble overtook Sky in 2018, but slips back to third place behind McDonald’s. Total traditional adspend increased by over £55m in 2019 ...

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Talon Outdoor: how digital is boosting UK Out of Home spend

By Luke Willbourn Trade body Outsmart recently announced the final figures for 2019, showing annual OOH revenue in the UK, was up 7.6 per cent from 2018 at £1.3 billion. The last quarter of 2019 was also the most successful, ...

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Geraint Lloyd-Taylor of Lewis Silkin: The ASA keeps raising the bar — why the Pretty Little Thing ad ban is excessive

Picture the scene, if you will. A YouTube clip begins with a woman wearing black vinyl, high-waisted chaps-style knickers and a cut-out orange bra. She drags a neon bar behind her. The camera pans up, and she turns to look ...

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Outform’s Simon Hathaway picks his Desert Island drink ads

Simon Hathaway is EMEA MD of retail agency Outform. He has worked in senior positions at Publicis Groupe’s Saatchi & Saatchi X and at Cheil Worldwide on Samsung. Babycham – 1986 It was the first drink specifically target at a ...

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