Analysis
-
Brand characters beat celebs in Super Bowl ads says System1
The Super Bowl is hoving into view (Feb 11, Las Vegas) with advertisers paying around $7m per 30-second spot, although…
Read More » -
MAA Ad of the Week: P&G’s Native from VCCP US
VCCP has a foothold in the US and P&G is a pretty good client to have. The agency has delivered…
Read More » -
Mark Campion of Fearless Union picks his (fearless) Desert Island Ads
Mark Campion is a co-founder and creative director of new agency Fearless Union. We’ve had mixed reviews on our new…
Read More » -
MAA Ad of the Week: Coca-Cola ‘New Guy’ from WPP’s Open X
‘Portfolio marketing’ is a tricky old thing: one ad for lots of products can mean that none of them get…
Read More » -
MAA Ads of the Year: Marmite ‘Baby Scan’ from adam&eveDDB
Adam&eveDDB, without the bind of a John Lewis ad for the first time in years, is still the UK’s most…
Read More » -
MAA Ads of the Year: Nissan Ariya’s four-hour animated epic
!8 million people enjoying a four hour animated ad for another boring EV? Surely not. But they did, starting back…
Read More » -
MAA Ads of the Year – Uber Reserve from Mother
Mother is our 2023 Agency of the Year and its campaign for the many faces of Uber arguably the standout.…
Read More » -
A difficult 2023 for many but let’s look forward to 2024 – a Happy New Year to all our readers
Adland might be said to have come through 2023 in reasonable shape (well it’s still here) but, post pandemic, there…
Read More » -
MAA Ads of the Year: McDonald’s and Nationwide by NCA’s James Murphy
McDonald’s “Raise your arches” has a simple, celebratory confidence that reflects a brand and agency (Leo Burnett London) who know…
Read More »