Analysis
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MAA Agency of the Year: second contender is New Commercial Arts
When adam&eve founders James Murphy and David Golding announced they were leaving the agency (by then adam&eveDDB) the UK’s largest…
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Decisions, decisions – what we look for in our Creative Agency of the Year
For once let’s examine the evidence first. Our previous UK Agencies of the Year have been Wieden+Kennedy, adam&eveDDB, Mother, Uncommon…
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MAA Ad of the Week: Air New Zealand by Bastion Shine
Airports and their occupants are hardly synonymous with fun but Air New Zealand makes them so in a lively tale…
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Giles Keeble: Christmas ads only come but once a year – thank God
Maybe there should be a watershed for Christmas ads. Not allowed on TV before the week before. This year’s lot…
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Duncan Brooks of TBWA London picks his Desert Island Ads
Telescopic mess-tin set. Wind-up torch. A4-sized sachet of baked beans. I own all these things, and I’ve watched every episode…
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Cannes Lions gives humour a whirl – but would they find this gem funny?
Much chatter in adland about Cannes Lions’ new humour category (replacing mobile, surely there’s a laugh in that.) Does this…
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MAA Ad of the week: Tesco Christmas from BBH
UK supermarkets have been splashing the cash this Christmas (or, rather, in advance of Christmas) and it hasn’t really been…
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MAA Ad of the Week: KFC from Mother
Mother is practically in its dotage now as an independent agency, with tentacles outside London too, but unlike most of…
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Sarah Cutler: The Odd Couple – will the relationship between gaming And beauty go the distance?
Sarah Cutler, UK partner of makemepulse, the Paris-based global interactive production and gaming specialists, looks at the emerging gamification of…
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